# Mahsa Rouhani

> AI - Product Research - User Experience

Location: United States, United States
Profile: https://flows.cv/mahsarouhani

My background includes research and design work across healthcare technology, autonomous mobility, and consumer applications. I focus on understanding human behavior, identifying usability challenges, and designing solutions that improve clarity, efficiency, and user confidence.

## Work Experience
### User Experience Researcher (Client: Waymo - Robotaxi) @ Transdev
Jan 2025 – Present | San Francisco, California, United States
- Conducted field-based research observing pedestrian, cyclist, and passenger interactions with autonomous vehicles. 
- Identified behavioral patterns including hesitation, confusion, and trust-related responses in shared road environments. 
- Synthesized findings into actionable UX insights to improve predictability and user understanding of autonomous systems. 
- Proposed design opportunities for improving communication between autonomous vehicles and surrounding users.

### UX Researcher – AI-Assisted Navigation in Healthcare ( Clinet: Kaiser Permanente) @ Aerotek
Jan 2022 – Jan 2025
- Conducted contextual inquiry with 18 clinicians to understand real-world navigation workflows in an EHR system. 
- Interviewed 25 physicians and nurses to identify usability challenges in AI-assisted documentation and decision support tools. 
- Identified navigation friction caused by module switching and information hierarchy issues. 
- Designed a concept for AI-powered navigation recommendations to streamline clinician workflows. 
- Created workflow diagrams demonstrating a reduction from 7 steps to 5 steps for common tasks.

### ÉCLAT — MOBILE BEAUTY E-COMMERCE UX/UIDESIGN @ Unknown
Jan 2021 – Jan 2022
- Designed intuitive mobile interfaces that enhanced user engagement and streamlined the shopping experience for beauty product customers. 
- Collaborated with developers to implement responsive UI elements, improving application performance and cross-device compatibility. 
- Conducted usability testing to identify pain points, resulting in refined workflows that increased user satisfaction and retention. 
- Established design guidelines to ensure consistent branding and visual coherence across all mobile e-commerce touchpoints.


## Education
### Master's degree in Human Computer Interaction
Arizona State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/mahsarouhani

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Source: https://flows.cv/mahsarouhani
JSON Resume: https://flows.cv/mahsarouhani/resume.json
Last updated: 2026-04-13