Via Judge

Leading AI transformation in Google Maps impacting 2 billion users worldwide including, conversational AI, data ingestion, data processing for operations.

Led several initiatives for major projects across BMC AI Ops (recognized as leader in AIOps by The Forrestar Wave in 2023) and ITSM, including AI agent studio, incident management, change management, predictive insights, edge monitoring and GenAI use cases. Designed intuitive 0→1 flows and features enhancing systems that simplify complex operations management for IT operators, MLOps engineers and IT admins.

Influenced the product startegy and roadmap for several new AI integration initiatives spanning multiple product areas by proactively looking for areas of opportunity. Led workshops, facilitated weekly cross-functional design sessions, and presented key insights and progress to senior leaderships and VP-level.

Led several initiatives across enterprise employees portal experience serving HR, business and IT departments.

Led the entire design process by building user flows, wireframes, interfaces designs, mockups and prototypes. Generated product ideas, designed solutions and contributed to company's design system by conducting in-depth research on the market, competitors and users. Communicated design vision clearly by actively listening, speaking and leading discussions around the design decisions. Collaborate with executive, product, marketing and development teams to understand requirements, define, build and implement design solutions.

Achievements:

Product

✅ Led the design initiatives for several new products including New Shopping Experience and Bundle Builder which lifted conversion rate in prospects and existing customers sales flows by 20% (97% significance) and 37% (100% significance).

✅ Conducted discovery research to understand user contexts and workflows, proposed design solutions, and performed usability testing resulting in a redesign of TELUS SmartHome Security ecosystem in a 0–1 product space.

✅ Spearheaded ideation for net-new products including through collaborative workshops, identifying critical user journeys and user-centered features.

Process:

✅ Implemented periodical UserTesing for proactive opportunity identification enabling Design, PM, and Eng. teams to measure the impact of each release and make continuous improvements.

People:

✅ Mentored and upskilled 3+ UX designers within TELUS HomeSolutions business unit.

Avesdo is a cloud-based platform that provides transaction management and CRM software specifically for the new home real estate industry. It streamlines the entire sales process, from lead management to contract finalization, by automating tasks, managing inventory, and centralizing data.

As the founding designer, I built the design function from the ground up and shaped the end-to-end product experience for the platform used by real estate developers, sales teams, and homebuyers. I established the company’s first design system, introduced user research practices, and partnered closely with engineering and product leadership to translate complex workflows, like contract creation, deal management, and buyer onboarding into intuitive digital experiences.

My work laid the foundation for a scalable, consistent product ecosystem and directly influenced the company’s product strategy during its early growth phase.

Achievements:

✅ Strategized and designed the end-to-end experience for a 0→1 SaaS platform, launched from concept to delivery in 6 months through close partnership with stakeholders and engineering, generating $1M+ YoY revenue growth.

✅ Established company's first design system, reducing design and development time by 30% and ensuring consistency across all products.

Features: Unit assignment, Digital signature, Payment calculation