• Lead all brand, marketing, product, and UX design for an Amazon-based B2C/B2B ecommerce startup generating $900K+ in revenue.

• Directed 360 brand campaigns across digital, social, photography, CRM, and marketplace advertising.

• Integrated AI tools for content iteration, concept validation, and workflow acceleration.

• Created PDP images, Amazon A+ content, paid and organic social visuals, email graphics, and landing page visuals

• Spearheaded website redesign for a major data privacy company, achieving a 96% click-through rate increase.

• Supported targeted rebranding and new marketing strategy, ensuring timely launch for IBM Partnership.

• Led A/B tests and gained an understanding of customer needs through data and consumer feedback.

• Crafted visual identity through design reviews with developers and product teams.

• Developed outcomes through business research, information architecture, and web/graphic design.

• Redesigned SaaS dashboard for 5,000+ users improving data comprehension and usability.

• Contributed to a 30% client retention improvement through UX improvements.

• Built scalable design system and analytics dashboards.

• Maintained department brand standards and social visual communications.

• Produced internal newsletters reaching 200+ employees.

• Mentored interns and provided design critique and brand QA.