Defining and evolving a scalable design system, bridging Figma components with development (tokens, Tailwind, implementation logic)

Driving UX decisions for complex web experiences, balancing business goals, technical constraints, and user needs

Designing and delivering high-impact web experiences using Ceros and Sitecore, ensuring consistency across breakpoints and brands

Collaborating closely with growth, content, and engineering teams to improve performance, usability, and scalability

Designed end-to-end user experiences focused on activation and retention

Used data, experimentation, and UX principles to identify friction points and optimize performance

Delivered scalable web solutions aligned with product and marketing goals

Partnered with cross-functional teams to translate business needs into effective user flows and interfaces

Contributed to CRO initiatives through A/B testing and iterative design improvements

Created user flows, wireframes, and prototypes to simplify complex workflows

Built responsive interfaces aligned with eCommerce best practices and business goals

Collaborated with product and engineering to ensure seamless implementation

Focused on reducing friction in the builder experience and improving time-to-launch for users

Translated business requirements into clear user flows, information architecture, and scalable design solutions

Conducted research and usability analysis to inform design decisions

Worked closely with cross-functional teams to align product, design, and development

Focused on simplifying processes and improving decision-making within the product

Worked on data-driven improvements to increase engagement and platform adoption

Collaborated with product and engineering teams to deliver scalable UX solutions

Contributed to defining user-centered strategies in a complex healthcare environment

Designed for real-world impact in healthcare, balancing user needs with system constraints