# Maisa Morin

> Director of Design

Location: Berkeley, California, United States
Profile: https://flows.cv/maisa

Design leader with over 15 years of experience and expertise in design strategy, user experience, user interface, brand & marketing design, and design team management. Most recently was the Director of UX & Product Design at Giant Eagle. Previously led design teams at Castlight Health, Jiff and Nickelodeon. Experience in Retail, HealthTech, and EdTech. My strength in leadership comes from many years of experience as a designer myself.  

Skills & Competencies:
Design Leadership, Design Strategy, Art Direction, Visual Design, Interaction Design, UX Design, Agile Methodology, Design Process, People Management, Cross-Functional Collaboration, Remote Collaboration, Team Management, Mentorship

## Work Experience
### Design Consultant @ Maisa Morin Design
Jan 2025 – Present | Berkeley, California, United States
Art Direction, Visual design, UI and UX design

### Director of UX & Product Design @ Giant Eagle, Inc.
Jan 2023 – Jan 2024 | Berkeley, California, United States (Remote)
As Director of UX & Product Design, I led product design across multiple apps & websites with 1M + users, including the Giant Eagle app & website, GetGo app & website, Market District website and myPerks app. I drove the design process from concept to execution across UX Design, Visual Design, Interaction Design and UX Research.

Includes 2 years with Hatched Labs before acquisitioin.

### Sr. Art Director (Hatched Labs - acquired 2022) @ Giant Eagle, Inc.
Jan 2021 – Jan 2023

### Sr. Art Director, Product Design @ Hatched Labs, Inc.
Jan 2021 – Jan 2022 | Berkeley, California, United States
(Acquired by Giant Eagle)

Lead visual design direction on the Product Design team across iOS, Android and Web platforms. At Hatched Labs, our mission is to deliver delightful customer experiences across Grocery, Fresh Food, Health, Convenience, and beyond.

### Director of Design @ Castlight Health
Jan 2017 – Jan 2020 | San Francisco, CA
As Director of Design, I led the Engagement Strategy Design team made up of designers and copywriters in the creation of custom marketing materials including in-app digital assets, web, print, video & email. I was a hands-on designer alongside my team. 

• Managed work across multiple platforms and mediums (mobile, web, print, video)
• Established cross-functional processes with Customer Success, Product Design, Marketing, and Implementation teams.
• Increased daily engagement (>65%) and social inclusiveness (>75%)
• Lead creative projects and processes, from strategy and ideation to production
• Hands-on designer who enjoys designing alongside my team

### Director of Design @ Jiff, Inc. (acquired by Castlight Health in 2017)
Jan 2016 – Jan 2017 | Oakland, California
I led of team of designers in charge of creating custom brand in-app and marketing materials for our customers. 

• Established new processes for my team, creating efficiency and scalability
• Strong collaborator with cross-functional teams including Customer Success, Product Design, Product Marketing and Implementation.

### Art Director & Designer @ Maisa Morin Design
Jan 2013 – Jan 2016 | San Francisco Bay Area
In between full-time positions, I have worked as a freelance designer with multiple clients working on web apps, mobile, websites, SaaS, tabletop, tablet and more.

Art Direction, Visual design, UI/UX design for clients including: 
TIDAL Lab at Northwestern University, Sown to Grow, Redbird Advanced Learning, Allen Interactions, TubeMogul

### Art Director @ Viacom
Jan 2012 – Jan 2013 | San Francisco, California, United States
• Art direction for the Nickelodeon Kids & Family Games group, for various sites including NickJrBoost.com, AddictingGames.com, Shockwave.com, and the AddictingGames Mobile App.
• Managed in-house designers and outside contractors. 
• Worked in multidisciplinary teams in an agile development environment, designing for web & mobile in the casual games space.

### Lead Designer @ Nickelodeon, MTV Networks, Viacom
Jan 2007 – Jan 2012 | San Francisco, California, United States
Designer for casual games websites including AddictingGames.com, Shockwave.com and NickJrBoost.com. Experience with user interface, marketing, branding and advertising design.


## Education
### Bachelor’s Degree in Art & Mass Communication
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/maisamorin
- Website: http://www.maisamorin.com

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Source: https://flows.cv/maisa
JSON Resume: https://flows.cv/maisa/resume.json
Last updated: 2026-04-05