• Led a multidisciplinary team of 10 using agile management methods to reimagine experience for WIC Kentucky, driving a user-centric approach.
• Conducted comprehensive research with underserved families, uncovering insights that improved design alignment with user needs by 30%.
• Designed a marketing campaign to boost user participation and retention by 49%.
• Utilized user testing feedback to refine prototypes, ensuring enhanced usability and accessibility and delivered impactful solutions, contributing to the betterment of public health services through innovative design strategies.