Spearheaded a team of 5 while working closely with the Assistant Director to create a strategic direction for the ‘Love Lives in SF’ campaign, encompassing website design, interactive workshops, community events, merchandise design, and fundraising presentations, in partnership with the branding team and Ferry Plaza Farmers Market.

• Collaborated with a team of five designers to enhance CNN’s brand appeal to 18-24-year-olds by designing a comprehensive, literacy-focused solution that boosts engagement among young voters.

• Conducted extensive research on voter and non-voter decision-making and news consumption patterns through interactive workshops with over 100 participants.

• Launched targeted ad campaigns across three social media platforms, achieving a click-through rate four times higher than the average for the intended audience.

• $10,000 Community Impact Award recipient in social innovation for our project: Echoes of Tomorrow.