# Maitri Bhateja > Product Designer @New Jersey Innovation Authority | Ex Product @CNN, Thence | Alumni, California College of the Arts and S.P.A. Delhi Location: San Francisco, California, United States Profile: https://flows.cv/maitribhateja Maitri is a product designer with the Office of Innovation’s Resident Experience Initiative. Her work focuses on leveraging her design skills and passion for community improvement to enhance the accessibility and effectiveness of New Jersey government services. Before joining the Office of Innovation, Maitri worked as a founding designer for a startup focused on creating AI/ML-related content and assessments. She also partnered with civic organizations in the Bay Area, including the Center for Art and Public Life and Women in Design, to drive design-led community initiatives. She has also worked at a design agency, where she led end-to-end design for B2B and B2C products across fintech, e-commerce, enterprise SaaS, edtech, and hospitality. ## Work Experience ### Product Designer @ New Jersey Innovation Authority Jan 2025 – Present ### Senior UX Designer @ AIML.com Jan 2024 – Jan 2025 ### Career Guide and Mentor @ Women in Design SF Jan 2024 – Jan 2024 | San Francisco Bay Area ### Campaign Lead and Designer @ CCA Center for Art and Public Life Jan 2024 – Jan 2024 | San Francisco, California, United States Spearheaded a team of 5 while working closely with the Assistant Director to create a strategic direction for the ‘Love Lives in SF’ campaign, encompassing website design, interactive workshops, community events, merchandise design, and fundraising presentations, in partnership with the branding team and Ferry Plaza Farmers Market. ### Product Designer @ CNN Jan 2024 – Jan 2024 - Collaborated with a team of five designers to enhance CNN’s brand appeal to 18-24-year-olds by designing a comprehensive, literacy-focused solution that boosts engagement among young voters. - Conducted extensive research on voter and non-voter decision-making and news consumption patterns through interactive workshops with over 100 participants. - Launched targeted ad campaigns across three social media platforms, achieving a click-through rate four times higher than the average for the intended audience. - $10,000 Community Impact Award recipient in social innovation for our project: Echoes of Tomorrow. ### Senior UX Designer (UX Design Guide) @ Thence: Digital Product Design & Engineering Jan 2022 – Jan 2023 | Bengaluru, Karnataka, India Led design teams to drive business growth by redesigning key digital platforms. Oversaw the creation of scalable solutions for a SaaS enterprise and enhanced user experiences for major sports and marketing projects. ### UX Designer @ Thence: Digital Product Design & Engineering Jan 2021 – Jan 2022 | Bengaluru, Karnataka, India Directed UX design for groundbreaking AR/XR products, earning an Auggie Award and driving innovation. Led a cross-functional team to create a 3D tool that dramatically increased customer engagement and conversion rates. Revamped UX for high-profile FinTech products, enhancing accessibility for millions and optimizing user experience. Conducted strategic research for a top eyewear brand, leading to an 8% boost in sales conversions. ### Associate UX Designer @ Thence: Digital Product Design & Engineering Jan 2020 – Jan 2021 | Bengaluru, Karnataka, India Developed strategic UX interventions for a leading e-commerce giant in Kuwait, based on extensive research including ethnographic studies, heuristics, competitive analysis, and UX evaluations to boost customer conversion rates. ### Community Support Specialist @ Archby Jan 2020 – Jan 2020 Revamped the event management team, orchestrated interviews and talks with renowned architects via social media, and curated engaging content. Recruited, onboarded, and managed a diverse group of student ambassadors from over 20 countries. ### Intern @ group DCA Jan 2019 – Jan 2019 | New Delhi Area, India Prepared construction drawings and documentation for luxury salons, educational, high-end residential and large-scale commercial projects in addition to project management and site supervision. ### Intern @ Stapathi Associates Jan 2018 – Jan 2018 | Delhi, India Designed murals for public places. ## Education ### MDes. in Interaction Design California College of the Arts ### Bachelor of Architecture in License Number: CA/2021/129119 School of Planning and Architecture, New Delhi ### Delhi Public School, Dwarka ## Contact & Social - LinkedIn: https://linkedin.com/in/maitribhateja --- Source: https://flows.cv/maitribhateja JSON Resume: https://flows.cv/maitribhateja/resume.json Last updated: 2026-04-08