• Leading the build of an AI-powered content discovery tool to improve discovery and self-serve experiences on B2B websites, with goals to increase content interaction, reduce time-to-answer, and boost lead conversion rates.

• Directed the maintenance and enhancement of Adobe.com’s CMS, ensuring optimal experiences for our site visitor’s and internal workflows.

• Spearheading an initiative to increase Account Detection of B2B customers coming to Adobe.com with the objective of providing personalized user journeys based on user segments.

• Orchestrated the migration of 75,000 pages across 77 global locales to a cutting edge, document-based authoring platform.

• Boosted form fill conversions by 50% in the US market through platform migration and enhancements,

directly impacting lead generation and customer engagement.

• Achieved a sixfold improvement in page load performance (Lighthouse scores), significantly enhancing

use experience and accessibility.

• Served as the Agile Product Owner for the business.adobe.com engineering team (5 developers). Defined detailed requirements for web components and features, managed and prioritized the backlog to maximize quarterly throughput.

• Led the migration of the first site section of Adobe.com to Adobe Edge Delivery Services, a document-based Content Management System and pre-market Adobe product. Successfully transitioned over 2,000 blog pages across 7 regional locales, demonstrating the system's scalability and reliability.

• Worked cross functionally with Engineers, UX Designers, and Business stakeholders to build and develop Netgear’s Smart Parental Controls

• Lead a series of A/B tests to improve our onboarding flow which lead to 60% increases in paid monthly subscribers.

Improved workflow processes within my scrum team which lead to increased cross functional collaboration, which later scaled to other scrum teams in the company.