• Responsible for designing the WIM “Wealth Investment Management” portion of Wells Fargo, including desktop, tablet, and mobile.

• Mobile native platform redesign for investments & trading.

• Research and design user experience solutions for digital products.

• Explore multiple design solutions.

• Promote design guidelines, best practices, and standards.

• Leveraging a solid understanding of business, user, and technical requirements.

• Design, develop, test, and refine prototypes.

• Collaborate and consult with peers, colleagues, and managers to resolve issues and achieve goals.

• Present research, design solutions, and key milestone deliverables to peers and executive-level stakeholders.

• Designing WellsTrade Investor-directed trading platform like E-Trade.

• Wells Fargo public site design for personal investments product information and application process for investments accounts.

• Optimizing user experience and engagement across responsive web and mobile platforms.

• The secure site design behind brokerage tab investment portfolio information, IRAs, Stocks, mutual funds, ETFs, bonds, etc.

• Intuitive Advisor, a Robo Advisor tool, is a low-cost option for investors; it gives automated advice for investment allocation based on investor goals.

• High Net worth Private Bank customers, Trust services, FinTech, etc.

• Hands-on experience creating user flows, information architecture, wireframes, user journeys, personas, and style guides.

• Websites, apps, and artifacts.

• Mockups and wireframes.

• Identity (logos and brand-defining campaigns).

• Publications (magazines, newspapers, and books).

• Presentations (Keynote, PowerPoint, google slides).

• Print advertisements, billboards, posters, signs, and product packaging.

• Dashboard design applications, websites, web applications, prototypes, wireframes, user journeys, branding, white-label products, mockups, etc.

• Translate complex user scenarios into intuitive and straightforward designs.

• Contribute to the entire design life cycle.

• Craft simple user-focused solutions.

• Translate ideas and concepts into visually appealing mockups and prototypes.

• Take existing designs and create new screens based on user scenarios and requirements.

• Translating business goals and promotions into visually compelling layouts and online

user experiences.

• Responsive Design & Illustrate assets for sites and emails, ensuring quality across browsers

and devices.

• User research & synthesis, exploration, analysis, detailed design, user testing, and prototyping.

• Work cross-functionally with Marketing, Development, Product Management, UX/UI Designers, and User Researchers.

• Contribute UI elements to the style guide and design pattern library to document a common approach.

• Refine UI assets and redesign new features in new platforms and icon design.

• Create motions (creative customization).

• Designer Led User Research (DLUR) for quick user feedback and iterated on features continuously as observer and co-moderator (wingman).

• Stay up to date with current technologies, industry standards, and user design best practices and

developing trends.

• Pair with designers in the UX team to work on featured-based designs and reviews.

• Be aware of issues and trends in responsive web design, cross-browser compatibility, mobile

standards, design patterns, reusable and scalable modules, and components.

• Participate in Weekly Design Critique amongst the designers for constructive feedback and

improvement on designs.

• Work on different projects as UX Designer for consumer-facing applications (CSAA Insurance MyPolicy

Website), Native app designer for iOS (CSAA car insurance app), UX Design for agent facing

application (CSAA Insurance Insurance portal).

• Responsive Web interaction design support.

• Using new prototyping tools like Adobe XD.

• Moderat, observe, co-moderate (wingman), and data-collection spreadsheets for user testing.

• Design presentations.

• Provide UI/UX Design improvement feedback.

• Researched and reported on how to do analytics in Digital Services.

• Choose the best tool for card-sorting exercise, and get a trial version of it up and running with the proposed card labels, pre and post questions, and demo it.

• Design SurveyMonkey survey and monitor data collection.