# Mali Pajand > Senior Product Designer at Wells Fargo Location: Danville, California, United States Profile: https://flows.cv/malipajand I'm a passionate Designer in San Francisco, CA, with strong design skills and a well-developed creative process. I have also been acknowledged for excellence in creativity, technical skills, attention to detail and consistency, multitasking and timely product delivery. I also have a strong knowledge of current design trends. I’m good at teamwork and also as an individual, could manage time-based projects and increase the energy in the group in hard situations, a great team player that will continue to inspire and push creative boundaries and build strong relationships. I’m able to work under pressure in a fast-paced environment. Also passion for innovating and creating, and eagerness to learn/ grow. I’m always excited about new projects to increase my experience and knowledge. Specific objective: Adobe Creative Suite, Visual Design, Web Design, Responsive Web, Mobile Application Softwares, User Experience, User Interface Design, Interaction Design, Usability Testing, Problem Solving, Information Architecture, Site Maps, Prototyping, Layout, Typography, Design, Design Sprints, Layout Design, User Centered Design. ## Work Experience ### Senior Product Designer @ Wells Fargo Jan 2022 – Present | San Francisco, California, United States • Responsible for designing the WIM “Wealth Investment Management” portion of Wells Fargo, including desktop, tablet, and mobile. • Mobile native platform redesign for investments & trading. • Research and design user experience solutions for digital products. • Explore multiple design solutions. • Promote design guidelines, best practices, and standards. • Leveraging a solid understanding of business, user, and technical requirements. • Design, develop, test, and refine prototypes. • Collaborate and consult with peers, colleagues, and managers to resolve issues and achieve goals. • Present research, design solutions, and key milestone deliverables to peers and executive-level stakeholders. • Designing WellsTrade Investor-directed trading platform like E-Trade. • Wells Fargo public site design for personal investments product information and application process for investments accounts. • Optimizing user experience and engagement across responsive web and mobile platforms. • The secure site design behind brokerage tab investment portfolio information, IRAs, Stocks, mutual funds, ETFs, bonds, etc. • Intuitive Advisor, a Robo Advisor tool, is a low-cost option for investors; it gives automated advice for investment allocation based on investor goals. • High Net worth Private Bank customers, Trust services, FinTech, etc. ### UX/ UI & Product Designer @ Freelance Jan 2012 – Present | San Francisco Bay Area • Hands-on experience creating user flows, information architecture, wireframes, user journeys, personas, and style guides. • Websites, apps, and artifacts. • Mockups and wireframes. • Identity (logos and brand-defining campaigns). • Publications (magazines, newspapers, and books). • Presentations (Keynote, PowerPoint, google slides). • Print advertisements, billboards, posters, signs, and product packaging. ### UX/ UI Designer @ BrightInsight Jan 2020 – Jan 2022 | San Jose, California, United States • Dashboard design applications, websites, web applications, prototypes, wireframes, user journeys, branding, white-label products, mockups, etc. • Translate complex user scenarios into intuitive and straightforward designs. • Contribute to the entire design life cycle. • Craft simple user-focused solutions. • Translate ideas and concepts into visually appealing mockups and prototypes. • Take existing designs and create new screens based on user scenarios and requirements. ### Web, Marketing & UX/ UI Designer @ Gymboree Jan 2017 – Jan 2020 | San Francisco, California, United States • Translating business goals and promotions into visually compelling layouts and online user experiences. • Responsive Design & Illustrate assets for sites and emails, ensuring quality across browsers and devices. ### UI/ UX Designer & UX Researcher @ CSAA Insurance Group, a AAA Insurer Jan 2016 – Jan 2016 | Walnut Creek, California, United States • User research & synthesis, exploration, analysis, detailed design, user testing, and prototyping. • Work cross-functionally with Marketing, Development, Product Management, UX/UI Designers, and User Researchers. • Contribute UI elements to the style guide and design pattern library to document a common approach. • Refine UI assets and redesign new features in new platforms and icon design. • Create motions (creative customization). • Designer Led User Research (DLUR) for quick user feedback and iterated on features continuously as observer and co-moderator (wingman). • Stay up to date with current technologies, industry standards, and user design best practices and developing trends. • Pair with designers in the UX team to work on featured-based designs and reviews. • Be aware of issues and trends in responsive web design, cross-browser compatibility, mobile standards, design patterns, reusable and scalable modules, and components. • Participate in Weekly Design Critique amongst the designers for constructive feedback and improvement on designs. • Work on different projects as UX Designer for consumer-facing applications (CSAA Insurance MyPolicy Website), Native app designer for iOS (CSAA car insurance app), UX Design for agent facing application (CSAA Insurance Insurance portal). • Responsive Web interaction design support. • Using new prototyping tools like Adobe XD. • Moderat, observe, co-moderate (wingman), and data-collection spreadsheets for user testing. • Design presentations. • Provide UI/UX Design improvement feedback. • Researched and reported on how to do analytics in Digital Services. • Choose the best tool for card-sorting exercise, and get a trial version of it up and running with the proposed card labels, pre and post questions, and demo it. • Design SurveyMonkey survey and monitor data collection. ### UI/UX Designer @ Umpqua Bank Home Lending Jan 2016 – Jan 2016 | Menlo Park, California, United States • Provide input into the consumer value current proposition & contribute with own ideas. • Design mobile & web applications. • User experiences that address business, brand, market, and user requirements. • Refine UI and design new features for a stream of new opportunities. • Use mockups, presentations, and prototypes to communicate and influence design strategy and execution. • Produce high-quality visual designs from concept to production. • Develop a style guide and ensure consistent design language is applied across product and corporate identity collateral. • Design and deliver marketing assets as needed; website, promotional assets, signage, presentations, sales, and training materials. ### Visual Designer @ Minted Jan 2015 – Jan 2016 | Oakland, California, United States • Layout and color • Design and typography • Problem-solving through the use of type, space, image, and color • Using Illustrator, Photoshop, and InDesign to adapt existing artwork onto new products or formats • Timely and flawless delivery of design product files, meeting daily productivity goals • Producing press pitch materials • Custom samples • Handling special orders for press and bloggers ## Education ### Master of Fine Arts (MFA) in Web Design and New Media Academy of Art University Jan 2013 – Jan 2016 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/mali-pajand - Website: http://malipajand.com --- Source: https://flows.cv/malipajand JSON Resume: https://flows.cv/malipajand/resume.json Last updated: 2026-04-07