California, United States
Conducted user interviews, card sorting, and usability testing, reducing navigation confusion and informing product strategy.Improved onboarding and conversion through A/B testing, increasing completion rates by 20%. Designed responsive web and mobile experiences across healthcare, insurance, community apps, and an AI powered automated hiring platform, improving usability and engagement. Designed intuitive workflows for CredReady’s AI‑driven Pathway Analytics, helping job seekers, employers, and individuals identify skill gaps, match to career pathways, and make data informed decisions.
Built end‑to‑end flows, IA, wireframes, prototypes, and polished UI for multiple products simultaneously while meeting tight deadlines. Created brand assets, illustrations, and motion graphics to elevate product storytelling and marketing. Converted Figma designs into HTML/CSS for development teams, ensuring pixel‑perfect implementation.