Led design for a scalable Decathlon web app that crossed the 100 core users mark in the first year by revamping key journeys in the digital ecosystem.
•Implemented a comprehensive Web Content Management System to digitise store operations, enabling seamless digital integration.
•Designed and developed responsive websites and CMS tools in Figma and HTML/CSS, prioritising mobile-first UX and WCAG 2.1 accessibility, resulting in
improved usability for diverse users
•Developed UI and UX components that boosted user engagement and ensured a consistent experience across all channels.
•Created UX for the Shop/Store Manager app, delivering a consistent multi-device experience.
•Produced visually effective web pages that performed well on mobile, tablet, and desktop.
•Designed checklist interfaces that reduced cognitive load and improved task completion.
•Developed sitemaps and structures aligned with brand guidelines and best practices, making it easier for customers to find information and improving website
navigation.
•Created high-fidelity graphics, wireframes, and interactive prototypes in InVision to convey design concepts during stakeholder workshops, accelerating
design-review cycles
•Worked with development teams to create responsive, accessible layouts that improved user experience across devices.