Engaged with clients to capture their vision and deliver tailored design solutions.

Enhanced the online presence of health supplements through effective Shopify website design.

Developed skills in branding, web design, and client collaboration in a dynamic freelance environment.

Conducted research and stakeholder interviews to identify usability improvements.

Led the complete redesign of legacy Web UI software, implementing a modern design system.

Delivered high-fidelity prototypes using Figma, collaborating with engineering and product teams.

Ran UX reviews with stakeholder workshops and refined donation flows and product presentation, resulting in a smoother checkout experience and a measurable

Streamlined design workflows and optimized the design system with reusable components in Sketch, aligning UI and UX across five brand sites and reducing

Created personas and scenarios that helped the team design and prioritize features, leading to greater user satisfaction.

Collaborated with product, engineering, and marketing teams using Scrum sprint planning to enhance the usability of key interfaces, leading to a decrease in user

Improved feature performance by implementing changes based on A/B tests and qualitative feedback.

Implemented a comprehensive Web Content Management System to digitise store operations, enabling seamless digital integration.

Designed and developed responsive websites and CMS tools in Figma and HTML/CSS, prioritising mobile-first UX and WCAG 2.1 accessibility, resulting in

Developed UI and UX components that boosted user engagement and ensured a consistent experience across all channels.

Created UX for the Shop/Store Manager app, delivering a consistent multi-device experience.

Produced visually effective web pages that performed well on mobile, tablet, and desktop.

Designed checklist interfaces that reduced cognitive load and improved task completion.

Developed sitemaps and structures aligned with brand guidelines and best practices, making it easier for customers to find information and improving website

Created high-fidelity graphics, wireframes, and interactive prototypes in InVision to convey design concepts during stakeholder workshops, accelerating

Worked with development teams to create responsive, accessible layouts that improved user experience across devices.