Clients: EyeMed, Endpoint Clinical, Wells Fargo, PWC

Led user-centered design and strategy to transform complex software systems, leveraging real user research insights to drive impactful design decisions.

Devised a strategic perspective to design with business goals and user goals, developing comprehensive user flows including structure, navigation, components, patterns and prototypes factoring in needs and struggles of real users.

Collaborated with multi-disciplinary teams and stakeholders to craft the ideal user experience. Provided leadership in prioritizing features and requirements, balancing business objectives and user needs. Planned UX/UI milestones, ensuring efficient, measurable progress. Supervised and mentored design team, fostering alignment with the product vision and ensuring cohesive design solutions.

Clients: EY, Crowe, Keller, Berkshire Hathaway, Genomic Health, Ecolab, Kodak, Staples, CDW.

Led design sessions aligning UX solutions with user needs and business objectives, with the focus on delivering impactful MVPs. Conducted key design activities including heuristic evaluations, competitor analysis, user research, journey mapping, persona development, design systems, and iterative prototyping – while identifying user pain points and refining solutions. Designed complex systems and led the creation of design systems.

Collaborated closely with leadership and cross-functional teams driving successful product outcomes. Managed tasks and milestones using the Microsoft Azure DevOps (Kanban) software. Additionally, tracked UI bugs during testing for the QA team.

Facilitated design review sessions with stakeholders, business analysts, designers, developers to ensure seamless product delivery. Consistently applied user-centered design principles, human factors, and usability best practices, delivering high-quality design assets on time and within scope.

Clients: McAfee, Intel, Bing, Google Partners, USAA, Home Listings Finder.

Researched, designed and prototyped an an intuitive solution for a real estate company and mobile app for USAA, ensuring a seamless user experience.

Led brainstorming sessions that leveraged user research insights, heuristic analysis, competitive analysis, and persona development. Created user flows, scenarios, wireframes, and high-fidelity prototypes, focusing on clear interactions and user-centered design.

Led design review sessions, collaborating closely with leadership, designers, data analysts, and developers to ensure alignment and deliver high-fidelity design assets.

• Designed responsive websites, UI design, data visualization, branding & style guide.

• Responsible for visual design and prototyping across web & mobile products.

• Collaborated with clients, designers and developers.

Clients: R.R Donnelley, Walmart, Ritas Italian Ice, and others.

• Specialized in creating custom solutions for several small scaled projects including

branding, web, UI design, print and package design.

• Worked directly with CEOs of various small businesses.