# Manjiri Acharekar > Lead UX Designer at Cognizant Location: San Francisco Bay Area, United States Profile: https://flows.cv/manjiriacharekar UX practitioner with a drive to craft digital experiences that balance creativity with data-driven insights. My strength lies in transforming complex challenges into effective user-centered solutions that drive the engagement and enhance user-satisfaction. My approach combines a deep understanding of user needs and creating intuitive, accessible solutions for the users. I also collaborate closely with stakeholders and teams to deliver meaningful outcomes. Skills / Expertise: B2B enterprise / SaaS experience Agile, Lean UX + Design thinking Design sprints + facilitation Client / Stakeholder facing Design leadership Design team management End-to-end design management UX strategy Research: Competitive analysis, heuristic evaluation, user journey mapping, A/B testing, user interviews, surveys + personas Prototyping, validation, + 
user testing Accessibility standards Information architecture Figma / Figjam / Miro ## Work Experience ### Lead User Experience Designer @ Cognizant Jan 2021 – Present | United States Clients: EyeMed, Endpoint Clinical, Wells Fargo, PWC Led user-centered design and strategy to transform complex software systems, leveraging real user research insights to drive impactful design decisions. Devised a strategic perspective to design with business goals and user goals, developing comprehensive user flows including structure, navigation, components, patterns and prototypes factoring in needs and struggles of real users. Collaborated with multi-disciplinary teams and stakeholders to craft the ideal user experience. Provided leadership in prioritizing features and requirements, balancing business objectives and user needs. Planned UX/UI milestones, ensuring efficient, measurable progress. Supervised and mentored design team, fostering alignment with the product vision and ensuring cohesive design solutions. ### Senior UX Designer @ Magenic Jan 2016 – Jan 2021 | San Francisco Bay Area Clients: EY, Crowe, Keller, Berkshire Hathaway, Genomic Health, Ecolab, Kodak, Staples, CDW. Led design sessions aligning UX solutions with user needs and business objectives, with the focus on delivering impactful MVPs. Conducted key design activities including heuristic evaluations, competitor analysis, user research, journey mapping, persona development, design systems, and iterative prototyping – while identifying user pain points and refining solutions. Designed complex systems and led the creation of design systems. Collaborated closely with leadership and cross-functional teams driving successful product outcomes. Managed tasks and milestones using the Microsoft Azure DevOps (Kanban) software. Additionally, tracked UI bugs during testing for the QA team. Facilitated design review sessions with stakeholders, business analysts, designers, developers to ensure seamless product delivery. Consistently applied user-centered design principles, human factors, and usability best practices, delivering high-quality design assets on time and within scope. ### User Experience Designer @ LQ Digital Jan 2014 – Jan 2016 | Emeryville Clients: McAfee, Intel, Bing, Google Partners, USAA, Home Listings Finder. Researched, designed and prototyped an an intuitive solution for a real estate company and mobile app for USAA, ensuring a seamless user experience. Led brainstorming sessions that leveraged user research insights, heuristic analysis, competitive analysis, and persona development. Created user flows, scenarios, wireframes, and high-fidelity prototypes, focusing on clear interactions and user-centered design. Led design review sessions, collaborating closely with leadership, designers, data analysts, and developers to ensure alignment and deliver high-fidelity design assets. ### Web / Visual Designer @ Anacom Media Jan 2014 – Jan 2014 | San Diego • Designed responsive websites, UI design, data visualization, branding & style guide. • Responsible for visual design and prototyping across web & mobile products. • Collaborated with clients, designers and developers. ### Founder / Art Director @ Bottlefly Design Jan 2012 – Jan 2014 | Greater San Diego Area Clients: R.R Donnelley, Walmart, Ritas Italian Ice, and others. • Specialized in creating custom solutions for several small scaled projects including branding, web, UI design, print and package design. • Worked directly with CEOs of various small businesses. ### Art Director Consultant - Package Design @ Design Consultant Jan 2009 – Jan 2012 | Greater Chicago Area Launch (Agency) — Food package design (Client: Anthony’s Pasta) Gams Comm. (Agency) — Print + Package design (Client: Andis prof. salon products). R.R Donnelley — Food package design (private label brands). Marketing Support Inc. — Package design (Client: Kmart + Lowes). Topco — Package design (Local store brand beverages) AloeSense Toothpaste — Branding, Package design, Brochure and P.O.P. ### Senior Package Designer @ Onsite Design Consultant Jan 2008 – Jan 2009 | Greater Chicago Area Clients: Maurice sporting goods, Walmart (Wisconsin- RR Donnelley.), United Airlines, Tampico. • Branding and Packaging for 'Mossy Oak' (largest hunting line brand in the U.S). Package Design and Photography for over 100 skus. (Maurice - the largest sports goods distributor in the U.S) • Package Design for Walmarts 'Great Value' brand. Over 400 skus + • United Airlines — Print | Brochure design + Ads. • Tampico Beverages — Package design, Trade show banners + P.O.P. ### Package Designer @ DuPuis Jan 2007 – Jan 2008 | Greater Chicago Area Clients: Unilever – Quaker, Sargento, and Rosarita. • Branding and Package Design (Chewy bars, Sweet & Salty Bars, Other.) • Available in Target, Walmart and grocery stores. ### Package Designer @ JOED DESIGN, INC. Jan 2006 – Jan 2007 | Chicago Clients: Unilever – Dove and Axe. • Branding, Package Design, Production, Directing photo shoot. • Products launched in Target, Walmart, Walgreens, and CVS stores. ### Graphic Designer @ Ignify Ecommerce Solutions Jan 2005 – Jan 2006 Research, Concept, Web design + Graphic design ### Package Designer @ Webb deVlam, an sgsco company Jan 2004 – Jan 2005 | Greater Chicago Area Clients: Unilever – Gillette, Tag, Organic Valley, and Downy. • Branding and Package Design ## Education ### BFA in Graphic Design Academy of Art University ### UX/UI Design UC San Diego ### BFA in Commercial Art Society for the Higher Education of Women in India Sophia Shree B.K. Somani Memorial Polytechnic Bhulabhai Desai Road Mumbai 400 026 ## Contact & Social - LinkedIn: https://linkedin.com/in/manjiriacharekar - Portfolio: http://www.bottleflydesign.com - Portfolio: http://www.Cognizant.com --- Source: https://flows.cv/manjiriacharekar JSON Resume: https://flows.cv/manjiriacharekar/resume.json Last updated: 2026-04-13