Led design strategy, planning and execution for monetization and growth tools across VR, mobile, and web surfaces—supporting VR developer success, driving sustainable revenue, and contributing to platform-wide growth.

Designed and shipped key monetization features including Pricing Tools, A/B Testing, Subscription and Promotion, empowering builders to optimize performance and scale revenue with minimal friction.

Scaled the Meta Quest Store ecosystem by supporting the launch of the Open Store, resulting in a 10x increase in app catalog, expanding monetization opportunities and content diversity.

Designed international “Play Now, Pay Later” experiences, helping drive Meta Quest hardware sales and subscription plan adoption in key global markets.

Led end-to-end design of the Meta Fintech Portal, driving the product from concept to launch. Enabled product and engineering teams to access and integrate payment capabilities efficiently— increased ‘Engineering Years Saved’ by 80% across Meta Fintech systems and accelerated internal adoption.

Improved Meta Pay’s checkout conversion funnel by designing the Incentives feature, which drove measurable gains in merchant sales and user conversion rates, supporting broader monetization goals.

Designed and delivered comprehensive web-based management and analytical dashboards, enabling merchants to gain actionable business insights and craft effective customer engagement strategies through intuitive data visualization.

Owned the entire dashboard design lifecycle, from research discovery to design execution. Played a key role in integrating key Google Cloud products (Google Business Profile, Google Ads, Google Workspace) into Global Payments' software ecosystem.

Initiated and developed an Analytics Design System for the Commerce Enablement Solutions team, resulting in a significant optimization of workflow and a reduction in project timelines.

Creating documentation, maintaining training materials, and hosting design workshops to empower and upskill the design team.

Led the research process for multiple analytic products, including creating research plans, conducting usability testing, analyzing learnings, and interpreting complex data into actionable insights.

Collaborated with founding members to define the product roadmap and features, aligning them with the vision and goals of the organization.

Conceptualized and designed a decentralized financial web application from inception, taking it from ideation to a fully functional prototype.

Produced various product design deliverables, such as storyboards, user flows, style guides, wireframes, and other visual assets, ensuring consistent and intuitive user experiences.

Ideated and implemented design solutions to enhance user experiences, resulting in increased engagement and improved conversion rates.

Utilized HTML, CSS, and JavaScript to maintain and update the website on the CommerceV3 system, ensuring a seamless and responsive user interface.

Collaborated closely with the marketing team to design promotional digital assets for eCommerce website pages, including banner ads, pop-ups, online assets, email campaigns, social media graphics, and paid search ads.

Partnered with the team to shape the product roadmap, ensuring alignment with user needs and business goals.

Determined features and user flows based on user research, industry best practices, and stakeholder feedback, resulting in an optimized user experience.

Created visual branding guidelines to establish a cohesive and compelling brand identity across all digital touchpoints.