# Manni Li > Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/manni Transforming everyday moments into meaningful experiences through design. ## Work Experience ### Product Designer @ Meta Jan 2022 – Jan 2025 | Burlingame, California, United States Product designer - Reality Labs (2024-2025) - Led design strategy, planning and execution for monetization and growth tools across VR, mobile, and web surfaces—supporting VR developer success, driving sustainable revenue, and contributing to platform-wide growth. - Designed and shipped key monetization features including Pricing Tools, A/B Testing, Subscription and Promotion, empowering builders to optimize performance and scale revenue with minimal friction. Launched “Premium Perks” for Meta Horizon+, contributing to ~40% YoY platform growth and improving retention. - Scaled the Meta Quest Store ecosystem by supporting the launch of the Open Store, resulting in a 10x increase in app catalog, expanding monetization opportunities and content diversity. - Designed international “Play Now, Pay Later” experiences, helping drive Meta Quest hardware sales and subscription plan adoption in key global markets. Product designer - Meta Fintech (2023-2024) - Led end-to-end design of the Meta Fintech Portal, driving the product from concept to launch. Enabled product and engineering teams to access and integrate payment capabilities efficiently— increased ‘Engineering Years Saved’ by 80% across Meta Fintech systems and accelerated internal adoption. - Improved Meta Pay’s checkout conversion funnel by designing the Incentives feature, which drove measurable gains in merchant sales and user conversion rates, supporting broader monetization goals. ### Senior Product Designer - Analytics @ Global Payments Inc. Jan 2021 – Jan 2022 Led the design of Customer Engagement Suite, which operates in dozens of countries and serves 400K+ merchants. It is designed to drive business growth and enhance customer engagement. - Designed and delivered comprehensive web-based management and analytical dashboards, enabling merchants to gain actionable business insights and craft effective customer engagement strategies through intuitive data visualization. - Owned the entire dashboard design lifecycle, from research discovery to design execution. Played a key role in integrating key Google Cloud products (Google Business Profile, Google Ads, Google Workspace) into Global Payments' software ecosystem. - Initiated and developed an Analytics Design System for the Commerce Enablement Solutions team, resulting in a significant optimization of workflow and a reduction in project timelines. - Creating documentation, maintaining training materials, and hosting design workshops to empower and upskill the design team. - Led the research process for multiple analytic products, including creating research plans, conducting usability testing, analyzing learnings, and interpreting complex data into actionable insights. ### UX Designer @ MAXOS Jan 2021 – Jan 2021 Maxos is a blockchain financial startup trying to apply blockchain technology to real-world assets and financial services. - Collaborated with founding members to define the product roadmap and features, aligning them with the vision and goals of the organization. - Conceptualized and designed a decentralized financial web application from inception, taking it from ideation to a fully functional prototype. - Produced various product design deliverables, such as storyboards, user flows, style guides, wireframes, and other visual assets, ensuring consistent and intuitive user experiences. ### UX designer / developer @ All Volleyball, Inc. Jan 2021 – Jan 2021 - Conducted in-depth analysis of website performance and competitors to identify areas for improvement in consumers' shopping experiences and conversion rate. - Ideated and implemented design solutions to enhance user experiences, resulting in increased engagement and improved conversion rates. - Utilized HTML, CSS, and JavaScript to maintain and update the website on the CommerceV3 system, ensuring a seamless and responsive user interface. - Collaborated closely with the marketing team to design promotional digital assets for eCommerce website pages, including banner ads, pop-ups, online assets, email campaigns, social media graphics, and paid search ads. ### User Experience Designer @ VHomes Jan 2020 – Jan 2021 - Owned the end-to-end design process for an affordable housing rental service, delivering comprehensive design solutions from wireframes and high-fidelity designs to prototypes and final development. - Partnered with the team to shape the product roadmap, ensuring alignment with user needs and business goals. - Determined features and user flows based on user research, industry best practices, and stakeholder feedback, resulting in an optimized user experience. - Created visual branding guidelines to establish a cohesive and compelling brand identity across all digital touchpoints. ### UX Designer @ Blok Party Jan 2019 – Jan 2020 “Taptop” is an interactive tabletop gaming console. - Conducted user research and usability tests that led to informative insights and provided design strategies for the design of Taptop. Continuously improved the design and functionalities of the product, which improved user engagement and customer retention. - Worked cross-functionally with the marketing team to define marketing campaigns and design ads on multiple media, which increased traffic and improved product sales. ### Web Designer | Web Developer @ 8Hours Foundation Jan 2019 – Jan 2020 - Led the design and front-end development of a blockchain gaming website from concept to launch, employing HTML, CSS, and JavaScript to bring the website to life. - Analyzed the market and conducted user research to drive design directions for a gaming system. - Collaborating closely with cross-functional teams to define features, user journeys, and business strategies. - Created a comprehensive design package for the entire user experience of this website, which included gaming user flow design, graphics design, responsive web design, and interaction design. ## Education ### Master in Interaction & UI/UX Design Academy of Art University Jan 2018 – Jan 2020 ### Bachelor's degree in Accounting and Business/Management Tianjin Polytechnic University Jan 2013 – Jan 2016 ### Bachelor's degree in English Language and Literature, General Tianjin Polytechnic University Jan 2012 – Jan 2016 ## Contact & Social - LinkedIn: https://linkedin.com/in/manni-li-4aab80123 --- Source: https://flows.cv/manni JSON Resume: https://flows.cv/manni/resume.json Last updated: 2026-03-25