Spearheading digital transformation efforts by redefining the company’s online presence and improving the overall user journey across platforms.

Introduced a cohesive design system and brand framework, ensuring consistent visual language across digital, print, and marketing materials.

Elevated the company’s online storytelling through data-driven UX decisions that improved user flow and strengthened brand credibility.

Partnered with cross-functional teams to align business objectives with user needs, bridging the gap between marketing, technology, and design.

Currently leading the design of a client-facing mobile application, focusing on usability, responsiveness, and streamlined client communication.

Played a key role in enhancing brand engagement and visibility by creating modern, visually aligned templates for digital campaigns and social platforms.

As a UX Designer at Comet Lab, Indiana University Indianapolis, I contributed to multiple projects aimed at enhancing user experience and improving usability. My work focused on creating intuitive and user-centric designs that elevated the overall functionality and engagement of each project I was involved in.

I specialized in user research, visual design, UI design, information architecture, user flows, and developing mid and high-fidelity prototypes. Additionally, I created detailed flowcharts and personas to better understand and address user needs, ensuring that the designs were both effective and user-friendly.

• Designed MISO Energy’s customer portal with Figma, improving real-time monitoring and essential notifications, which played a pivotal role in strategic design decisions and resulted in a measurable boost in user engagement.

• Overcame 20+ platform challenges by employing information architecture expertise, creating 7+ user flow designs to enhance the user experience significantly.

• Leveraged user interviews, A/B testing, and heuristic evaluations to refine designs, culminating in a 20% increase in user satisfaction and indicating improved user retention.

Assisted students at the Luddy School of Informatics and Computing in mastering their coursework by providing guidance, clarifying concepts, and supporting their academic development as a Teaching Assistant.