Experience
2021 — Now
2021 — Now
Mountain View, California, United States
Build rich and deep simulation capabilities using generative AI and statistical techniques to model agents and scene interactions.
TPU based simulator; agents; simulator realism; computer vision; adaptive sampling.
2010 — 2021
2010 — 2021
Mountain View, California, United States
My team has built multiple ad products from scratch across search, maps, YT and content platforms. Awarded 10 joint patents related to audience targeting.
Local Campaigns (2019-2021)
Led a cross-functional team spanning Search, Youtube, Maps, and the display network to develop and launch Google's innovative digital advertising product focused on optimizing in-store sales.
Enabled rapid product growth from inception to a remarkable $X billion in revenue within just 2 years.
Pioneered standards for measuring offline conversion lift, enhancing the effectiveness of Google's advertising platforms.
Audience based auto targeting (2015-2018)
Collaborated with cross-functional teams including product, sales, and engineering leads to develop and expand the product, achieving revenue growth from inception to $xxx million.
Built machine learning technologies and real-time systems to strike a balance between maximizing reach and optimizing performance, resulting in significant market impact.
Similar Audience (2010 - 2014)
Built ML tech to create extended audience segments that matched advertiser lead lists, effectively broadening targeting capabilities. Engineered scalable systems for similarity computation within the ad serving stack, enhancing the product's efficiency and performance. Achieved substantial growth, driving revenue from zero to $xxx million during the period.
Career trajectory
2020: Principal Engineer
2017: Senior Staff Software Engineer
2014: Staff Software Engineer
2011: Senior Software Engineer
2005 — 2010
2005 — 2010
Sunnyvale, California, United States
Technical lead building various aspects of internet targeting based on user behavior. Built a realtime Behavioral Targeting Platform and Analytics and insight systems for Behavioral Targeting.
Tech lead for platform to collect beacons.
2004 — 2005
2004 — 2005
Bangalore Urban, Karnataka, India
Implemented the Statistical Capacitance Extractor Tool (StatCap)
Command line interface of Design Compiler shell.
Netlist Interface development for Milkyway database.
2003 — 2004
2003 — 2004
Bangalore Urban, Karnataka, India
Advertiser analytics
advertiser.yahoo.com
Education
Stanford University
Master's degree
University Visvesvaraya College of Engineering