Providing product design expertise to top industry AI-model.

• Led experience design for a B2C AI-powered e-commerce platform, owning 3 core feature flows across 43+ web and mobile screens in a fast-paced startup environment.

• Built the design system from scratch, defining color, typography, 25+ components, variables, and tokens, reducing design-to-handoff time by ~30% and ensuring cross-platform consistency.

• ​ Led the research of an evidence-based AI conversational agent for pediatric cancer caregivers focused on generating contextually relevant and precise outputs to reduce reliance on non-clinical information sources.

• ​ Collaborated cross-functionally to align UX with complex LLM pipeline and RAG workflow constraints ensuring technical feasibility.

• ​ Conducted and synthesized mixed-methods research, including surveys, interviews, and usability testing by recruiting 15 participants to validate the design solution and presented 20+ design findings to stakeholders to define product strategy.

• ​ Designed and iterated high-fidelity prototypes, integrating EHR-based personalization and refining interaction flows, which achieved 80% positive user feedback and boosted trust in AI-delivered healthcare information.

• Delivered high-fidelity prototypes for an B2B supply chain management platform, driving 70% improvement in operational efficiency by replacing manual scheduling, routing, and inventory tracking with AI automation.

• Led user research; 8 competitive analyses, 48 survey responses, and 18+ hours of contextual observations with PMs and field crews, translating findings into product strategy.

• Mapped end-to-end journeys for key personas to surface critical pain points and align user needs with business goals, securing stakeholder buy-in.

• Documented detailed UX design specs; annotating user flows, iterations, and rationale, ensuring traceability and reducing feedback loop cycles by 20%.

• Improved discoverability of critical resources in the U.S. Department of VA site through a UX audit and presenting design recommendation to the stakeholders leading to successful implementation, resulting in a 3.3M+ website visits and +78% engagement.

• Simplified website navigation for 1.6M+ residents by optimizing site maps for 8 departments of City of Phoenix, aligning user research data with design decisions.

• Restructured Information Architecture and led a UX audit of St. Jude Hospital's 280+ webpages, resolving 110+ UI and content inconsistencies by aligning with the existing design system.

• Collaborated with design, research, content and marketing teams in Agile sprints via Jira, documenting in Confluence, running design critiques, and aligning project goals.