# Manvi Gupta > Product Strategist | User Experience Consultant | ex-Microsoft, Apple, CMU, BITS Location: Dubai, United Arab Emirates Profile: https://flows.cv/manvi Good design is invisible. It is not just about pushing pixels or creating visual flair; it is about deeply understanding what users want and translating those insights into reality. I partner with teams and clients to uncover root problems, ask better questions, and ship solutions that truly matter.Because design is everywhere, I adapt quickly to highly varied industries. I have successfully delivered an award-winning physical card game for the US education sector, optimized retail employee workflows at Apple, and designed for complex, data-driven ecosystems like Azure SQL at Microsoft.With a Master’s in Human-Computer Interaction from CMU, backed by a Bachelor’s in Computer Science and a Master’s in Math from BITS Pilani, I blend technical rigor with user-centric empathy. Combined with a strong foundation in AI, I ensure that your most advanced, data-driven systems remain grounded in what the user truly wants.Open for contract/ freelance roles—reach out if you need a designer who speaks the language of both deep tech and human empathy. ## Work Experience ### Product Consultant (User Experience) @ Unknown Jan 2026 – Present | Dubai, United Arab Emirates Providing design expertise to help organizations transform complex systems into intuitive, impactful products users value and to shape experience strategies that drive sustainable growth. My engineering background helps me integrate AI into design work and understand design details in AI. Feel free to connect for collaboration opportunities. ### Co-Founder and Designer @ Terrible Workers Jan 2023 – Present | United States Won first prize at ECGBL 2024 (European conference for Game Based Learning) and Bronze prize at Serious Play Conference 2024 Spearheaded research to identify education system shortcomings and defined goals for promoting interpersonal skills for student success. Designed and validated transformational games that led to 53% of students realizing the importance of holistic growth objectives over academic pursuits. Devised a long-term adoption strategy to ensure the implementation and sustainability of the game. This started as a Capstone project for the CMU MHCI program for the client school South Fayette School District, Pittsburgh. ### Product Designer | Azure SQL @ Microsoft Jan 2024 – Jan 2026 | Mountain View, CA Led the redesign of the end-to-end monitoring experience for Azure and Fabric SQL db, introducing new features, enhancing existing onboarding experience, and aligning stakeholders on a shared vision. Defined the experience strategy for AI developers using SQL DB to build their RAG applications in Fabric and SSMS. Enhanced UX team efficiency by developing tools that optimized design workflows - including a secure-by-design library to embed security early in the process, a reusable data visualization library, a persona insights platform for deeper user understanding, and an AI agent for data analysis. ### Product Designer (via Red Oak Technologies) @ Apple Jan 2023 – Jan 2024 | Sunnyvale, California, United States Crafted an end-to-end experience for Apple’s Enterprise Partners, enhancing efficiency, accessibility, and responsiveness throughout the user journey. Revamped internal operations by conceptualizing and prototyping an admin portal, leading product roadmap and design to drive operational excellence. Also, developed impactful marketing presentations and presented strategic insights to stakeholders. ### UI/UX Product Lead @ Apple Jan 2021 – Jan 2022 | Hyderabad, Telangana, India - I spearheaded initiatives to establish Apple's UI team in India, leading projects across the entire product lifecycle while advocating for the importance of UX research and design. - Product Lead from India, involved in product vision, strategizing new ideas, requirement gathering, design discussions, and final implementation through a small team of vendors. - Worked with the AppleCare UX team to enhance how AppleCare agents handle customers' contact information while creating cases, transferring calls, and referring them in the future. - Responsible for conducting interviews and mentoring interns and new joiners in the team. ### UI/UX Engineer @ Apple Jan 2019 – Jan 2021 | Hyderabad, Telangana, India ### UI/UX Intern @ Apple Jan 2018 – Jan 2019 | Hyderabad Area, India Worked with Apple's Customer Relationship Management team to enhance customer experience and develop UI solutions. - Worked on a proof of concept to design a solution to track and improve customer performance. Designed an experience as performance rings, similar to the Activity Rings feature on Apple Watch. - Contributed to a project to integrate Apple Maps into the application to help customers reach their nearest Retail store. ### Visiting Summer Research Intern @ Tata Institute of Fundamental Research, Mumbai Jan 2017 – Jan 2017 | Hyderabad Area, India Developed an online data mining framework using MongoDB to store the data pertaining to 134k chemical molecules and server-side web development using node.js and HTML. Presented a Poster on 'MongoDB: Empowering the Chemical Space' at the Annual Symposium. ### Software Engineer Intern @ Center for Development of Telematics (C-Do T) Jan 2016 – Jan 2016 | New Delhi Area, India Designed and developed a web application for maintaining an online document repository for internal and customer-facing needs. ## Education ### Masters in Human Computer Interaction Carnegie Mellon University ### Bachelor's degree with Integrated Msc. in Mathematics in Mathematics and Computer Science BITS Pilani, Hyderabad Campus ## Contact & Social - LinkedIn: https://linkedin.com/in/manvi-gupta14 --- Source: https://flows.cv/manvi JSON Resume: https://flows.cv/manvi/resume.json Last updated: 2026-02-23