# María Mercedes Casares > Front-end Designer Location: Argentina, Argentina Profile: https://flows.cv/maramercedescasares Product Designer with 5+ years of experience in optimizing digital products and crafting intuitive user experiences. With a background in front-end development, I focus on crafting user-centered designs that leverage technology effectively. Specializing in startups, I enjoy building designs from scratch or improving MVPs to enhance user engagement and meet business needs. I'm always open to connecting and sharing insights! ## Work Experience ### Product Designer @ Curated For You Jan 2023 – Present First designer on the team, contributing to product design at an AI-powered retail startup. Worked closely with the merchandising team to iterate on the MVP, reducing manual product management tasks by 25%. Implemented a design system with structured documentation to improve visual consistency and scalability, and focused on automating operational workflows through AI-driven features, with an ongoing goal of reducing manual effort and overall working time for internal teams. ### Product Designer @ Eden Jan 2023 – Jan 2023 Designing B2B tools to manage hybrid workspaces, contributing to the redesign of the office management experience (desk and room booking) to increase platform adoption. Improved dashboard architecture and navigation to reduce operational time, and strengthened design–development collaboration and documentation to accelerate feature launches. ### UX/UI Front-end Designer @ Settle Network Jan 2021 – Jan 2022 Contributed to end-to-end product design across multiple fintech and SaaS products in a fast-growing startup environment, working from discovery through delivery. Collaborated closely with engineering, product, compliance, and marketing teams to build scalable, production-ready products used by tens of thousands of users. Beyond UI execution, I owned the full product design lifecycle, including lean user research, UX strategy, interaction design, validation in Figma, design systems, and collaboration through implementation. I frequently worked as a designer with high autonomy, shaping complex workflows in regulated and high-impact domains. Products: Latamex Product Designer for Binance’s first official fiat on/off-ramp in Latin America. Designed core user journeys for onboarding, KYC/AML flows, multi-currency experiences (ARS, BRL, MXN), and transaction workflows. Contributed to a product that scaled to 200,000+ users and processed up to $30M/month at peak. Product is live and actively expanding. Ping (YC S22) Product Designer for a dollar-denominated neobank for freelancers and remote workers in LATAM. Owned key financial flows and account experiences, supporting growth to 20,000+ users, $10M+ monthly volume, and break-even within 6 months before a strategic pivot due to banking partner restrictions. ### UX/UI Designer & Web UI Developer Ssr @ gA Jan 2021 – Jan 2021 | Buenos Aires, Argentina ### Web UI Developer, Jr Adv. @ gA Jan 2021 – Jan 2021 | Buenos Aires, Argentina ### UX/UI Designer @ gA Jan 2019 – Jan 2021 | Buenos Aires,Argentina Collaborated with a multidisciplinary team to create user experiences aligned with both user needs and business goals. Designed and presented high-fidelity interactive designs and prototypes using Adobe XD, applying user-centered usability principles. Contributed to web implementation using React, HTML, and SASS, following modern web standards, accessibility guidelines, usability best practices, and multi-platform design principles, while working within agile development methodologies. ### Graphic Designer and Communication @ Portogroup Jan 2016 – Jan 2019 | Buenos Aires,Argentina Collaborated on the development of commercial proposals and visual strategies for clients in the retail and technology sectors. Designed digital and graphic content such as logos, banners, newsletters, and presentations, ensuring timely and high-quality delivery. Managed and published content across social media and digital platforms, tracking performance and analyzing results to support continuous improvement. ## Education ### Bachelor's Degree in Advertising and Institutional Communication in Comunicación empresarial Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'​ ## Contact & Social - LinkedIn: https://linkedin.com/in/mercedescasares - Behance: https://www.behance.net/mariamercedescasares - GitHub: https://github.com/Mechcasares - Portfolio: https://mcasares.framer.website/ --- Source: https://flows.cv/maramercedescasares JSON Resume: https://flows.cv/maramercedescasares/resume.json Last updated: 2026-03-31