As a freelance Product Designer, I have collaborated with a diverse range of clients — from startups to global brands — to deliver user-centric design solutions that drive business outcomes. Over the past decade, I’ve led end-to-end design processes for digital products across various industries, including technology, e-commerce, sports and health tech.

Key contributions include:

• User-Centered Design: Conducting research to deeply understand user needs and translating insights into intuitive, engaging interfaces.

• Product strategy: Partnering with cross-functional teams to align design decisions with business goals, ensuring seamless product-market fit.

• Scalable solutions: Assisting in establishing scalable design systems and design frameworks to support the rapid growth of digital platforms.

• Accessibility advocacy: Championing inclusive design principles to ensure equitable experiences for all users.

• Mentorship: Guiding junior designers and cross-functional partners to foster creativity and elevate design quality.

Whether it's designing a product from 0 to 1 or jumping in at the eleventh hour, my ability to adapt to unique client challenges while consistently delivering impactful results has established me as a trusted partner in designing digital experiences that resonate with users and achieve measurable success.

• Design Hiring & Mentorship

• Leading UX, UI and interaction design for AI-powered consumer security tools focused on scam detection and prevention, creating emotionally-aware experiences that build trust and user confidence

• Partner closely with product, UXR and engineering teams to humanize machine-driven outputs — ensuring feedback loops feel supportive and empowered users to make safer decisions

• Advocate for emotionally-cognizant design at every touchpoint, helping position McAfee’s consumer tools as not just protective, but deeply personal and humanized

• Designed authentication experiences for Virtual and Mixed Reality environments, improving cross-platform user security and usability.

• Delivered seamless authentication flows for VR headsets and mobile applications, reducing onboarding time.

• Led a 12-week initiative to improve perceived speed, responsiveness and discoverability within

DoorDash's iOS and Android apps.

• Designed and prototyped a consistent spatial navigation model

and interaction guidelines that reduced layout shifts and increased gesture predictability.

• Created north star prototypes, progressive loading standards and a motion style guide, collaborating closely with engineering, design and product teams to deliver realistic, adoption-ready solutions aligned with customer and business goals.

As a Lead Product Designer at DraftKings, I had a pivotal role in shaping the company's marketing platform product design initiatives.

• Revamped the Promotions experience, reducing promos-related customer service tickets, increasing the cross-product opt-in rate and increasing the overall promotions completion rate, within the first 90 days after rollout - through intuitive design validated by 3 rounds of usability testing throughout the initial design process.

• Championed an inclusive design culture that improved team output by integrating accessibility standards and mentoring junior designers, resulting in a more resilient and productive team.

• Designed scalable loyalty and rewards experiences across iOS, Android and mobile/desktop web platforms that enhanced cross-platform consistency.

• Collaborated closely with product managers, researchers, and engineers to align on KPIs, define design roadmaps and streamline user-centered decision-making.

• Created user research artifacts, including personas, journey maps and usability test scripts that contributed to user-centric design improvements.

• Streamlined cross-functional communication, ensuring timely of high-quality designs that supported marketing and product strategy goals.