# Marcela Baiocchi Ph.D. > Product Designer @Microsoft Location: New York, New York, United States Profile: https://flows.cv/marcela I specialize in enterprise and productivity tools, with a focus on UX, data visualization, information architecture and design systems. At Microsoft, I designed for Copilot Pages & Notebooks, Loop app, and third-party integrations across the Microsoft Office. Before that, I led the redesign of Meta’s People Portal and helped define the Integrated Employee Experience at the company, unifying several internal tools into a seamless platform. I'm recognized as an Information Architecture expert, adept at strategic design and with the ability to oversee the end-to-end design process. ## Work Experience ### Product Designer @ Microsoft Jan 2024 – Present | New York, United States Working with Excel Agent team Vibe-coding AI & Design Systems ### Product Designer @ Meta Jan 2021 – Jan 2023 | Seattle, Washington, United States - Led the IA work to integrate 14 employee-facing internal products into one experience, using mental-model research outcomes, improving discoverability and bringing together common workflows. - Rectified inconsistent usage of navigation frameworks across products by proposing an innovative approach based on the distinction of content types. - Led design work to reorganize of Meta’s employees Portal, helping with overall direction, IA, strategy and design.This was the first redesign in 5 years. - Design an MVP solution for content creators to create, edit and manage Q&As as a part of a large initiative to manage and distribute authoritative company content across platforms. - Facilitated a number of workshops with cross-functional partners to brainstorm solutions, defining goals, and identifying design opportunities. - Collaborated intensively with researchers to inform design exploration and outcomes. ### User Experience Designer @ UrbanLogiq Jan 2019 – Jan 2021 | Vancouver, Canada Area - Proposed the concept and design for the company UL V2 Data Analytics Platform, to solve a well known data silo problem in government, helping city departments to manipulate data from various sources, generate metrics and insights. - Designed an advanced geospatial filtering tool by comprehensively mapping different data types, giving users the ability to combine search criteria from multiple datasets and geofence areas corresponding to the selected criteria. - Delivered interaction designs from initial concept through finished product based on user research input, user goals, and business requirements; - Conducted workshop with the team and stakeholders to define design principles for the product; - Created and maintained a Design System for the application; - Worked closely with key stakeholders communicating analysis, recommendations, and potential design solutions verbally and through documentation (low to high fidelity visual design mockups, wireframes, sketches, prototypes, and supporting design specifications). ### Lecturer @ Université de Montréal Jan 2017 – Jan 2020 | Montreal, Canada Area - Lecturer in charge of the Information Architecture Summer School (Université de Montréal). −Teaches fundamental principles of UX design, including strategic planning, product definition, user research, information architecture, lean UX design, etc. - Website: https://archinfo.umontreal.ca/ai/ ### User Experience Designer @ IXIASOFT Jan 2017 – Jan 2018 | Outremont, Quebec - Designed DITA CCMS Version 5.0 web application that allows SMEs to access the core features of the existing desktop solution, allowing them to create and edit content and contribute with technical writers in the management workflow. - Worked closed with key stakeholders communicating analysis, recommendations, and potential design solutions verbally and through documentation (user stories, storyboards, empathy maps, navigation flows, etc.). - Identified usability issues and design opportunities. - Participated in the development and implementation of UX, accessibility and design guidelines. - Redesigned the company website and brand repositionning. ### User Experience Designer @ Cision Jan 2011 – Jan 2017 | Montreal, Canada Area - Collaborated with the product development, user research, prototyping and design tasks for the platform Eureka.cc - Assisted the refining client requirements. - Identified usability issues and design opportunities. - Designed prototypes, screen mockups, and wireframes based on customer feedback. - Researched best practices in Web and desktop application design. - Participated in the development and implementation of UX process, and standards. - Created and maintained the UX guidelines and toolkit. - Provided coaching for team members in prototyping with Axure. ### Research assistant @ Centre de recherche Interdisciplinaire sur les Technologies Émergentes Jan 2010 – Jan 2011 | Montreal, Canada Area − Conducted research using quantitative methodologies. − Conducted analysis, generating insights from structured and unstructured data. − Implemented various machine learning models (e.g., SVM, Naives Bayes). − Implemented natural language processing techniques for text classification (stemming, pos tagging, tf-idf, text categorization, text clustering). − Implementation of corpus linguistics techniques to get insights from corpora comparison (Hypergeometric distribution, Correspondence analysis). − Presented research papers and other scientific communications. ### Librarian trainee @ CEDROM-SNi Jan 2011 – Jan 2011 - Created research strategies on Eureka.cc database for media monitoring and media analysis projects. - Selected information sources (newspapers and websites) from Latin America to integrate to Eureka database. - Provided expertise and advice for the acquisition of Automatic Indexing and Taxonomy Management solutions. - Designed of the simple and advanced search engine. - Gave customer training aiming clients’ prospection in Brazil. Clients included: Bombardier, Desjardins and Eletrobrás (Brazil). ### Project Manager @ Grupo TV1 Jan 2007 – Jan 2009 - Project managed the maintenance of Brasil Telecom's portal - Cross-functional team coordination - Project managed and deployment of email campaigns and advertisement campaigns - Assisted Account Manager with administration and production duties ### Project Manager @ Plano Digital Comunicação Jan 2006 – Jan 2007 - Cross-functional team coordination - Project managed the production of websites redesigns and portals - Project managed the production of online campaigns - Project managed and deployment of email campaigns - Clients included Supreme Federal Court (Brazil), Ministry of Health (Brazil), Ministry of Transport (Brazil) and Instituto Socioambiental. ### Lecturer @ UNIALFA - Centro Universitário Alves Faria Jan 2005 – Jan 2006 - Responsible for the Online Journalism and Multi-Media discipline; - Guidance on end of term projects for students and participation in group evaluation; - Responsible for the reformulation of the Faculty website ### Web Designer @ Cultura Online Jan 2001 – Jan 2002 - Conceived sites layouts and visual specifications - Integrated and validate interface elements - Updated the content of the portal - Key Achievements: Portal Cultura Online redesign, IBest Award in 2002 at the category « regional sites» ## Education ### Doctor of Philosophy - PhD in Information Studies, Mention of Excellence Université de Montréal Jan 2012 – Jan 2020 ### Master in Information Science Université de Montréal Jan 2009 – Jan 2011 ### Undergraduate in Bachelor in Communication/Journalism Universidade Federal de Goiás Jan 2000 – Jan 2004 ### Certificate in Design Thinking MIT Sloan Executive Education Jan 2023 – Jan 2023 ## Contact & Social - LinkedIn: https://linkedin.com/in/marcelabaiocchi - Portfolio: https://www.marcelabaiocchi.com --- Source: https://flows.cv/marcela JSON Resume: https://flows.cv/marcela/resume.json Last updated: 2026-03-30