A studio for creative direction in search of the beautiful and the true.

Projects: Stryd by Keanu Reeves, Embark Beyond, Hedley & Bennett, Trove Partners, Alison Roman, Many Apparel, The Rubinowitz Law Firm, Maren Morris, Armando Aguirre, Reza High Jewelry, Kiu Kiu, HBO, Reza High Jewelry, With Others, Ivo AI

Responsible for all consumer-facing creative from product, campaigns to packaging and digital. Led the repositioning of the Pax master brand. Directed the concept and design of all Pax’s consumable products including the award-winning product and package design of the ‘Mini’, ‘Plus’, and ‘Era’ devices.

Clients: Salesloft (Led the rebrand task force under the CEO and CMO); Hewlett Packard (Branded HP’s ‘Global Experience Design Team’ via a new positioning framework and a global campaign); Talend (Led the rebrand task force to achieve successful acquisition); Indigo Airlines (Rebrand and web experience)

Leading and growing Box's internal brand team.Working closely with Box’s CEO, CMO and sales teams on all brand-related strategy and expression. Brand story, identity, nomenclature, product branding, guidelines, website redesign, campaigns, and events. Drove all keynote storytelling and physical visuals for BoxWorks and BoxVision events.

Leading 120+ strategy, design and new business teams in global Sterling offices delivering brand identity, packaging, in-store expression, advertising campaigns, digital, experiential, and environmental branding.

Clients: Target, AT&T, Disney Studios, Bayer, GE, P&G, Kimberly Clark, Starbucks, Michelin