# Marci Wasserman > Product Strategy Leader, Human Centered Experience Design (UX | CX | ID) Location: San Francisco Bay Area, United States Profile: https://flows.cv/marci A naturally curious problem-solver with a rare blend of analytical and intuitive skills, I love to think big and am fueled by a passion for understanding people, cultures and contexts. I specialize in a user-centered design approach - understanding user needs, business goals, brand aspirations and market trends and translating those to redefine products, generate experiences and create spaces that elevate human interaction across each touchpoint. I have a wide range of expertise bringing new-to-world, category-leading products and experiences to life. My current focus is on transforming digital ecosystems to enable product and brand transformation that drives exponential success across businesses and markets. I have worked across industries including tech, real estate, automotive, finance, education, travel, art, politics and the environment. My expertise in manifesting physical products ranges from outdoor gear and place based curriculum, to premium consumer electronics and high-end ethical fashion, automotive software and intelligent toys. My early work in education and curriculum design grounds my approach to product strategy and management: combining pedagogical insight with intuitive, data-informed design. I utilize the power of story-telling to capture the nuances of future forward solutions and I’m a people first leader. I believe that investing in human capital is one of the most powerful decisions we can make. Infusing passion and purpose into my work is important to me. I'm driven, open-minded and eager to build relationships and products that help facilitate positive change. I'm happy to discuss freelance projects, and open to partnerships small and large. CORE SKILLS: product and portfolio strategy / physical + digital design strategy / CMF strategy / global trend forecasting + analysis / qualitative + quantitative user research / competitive + market analysis / customer journey mapping + archetype generation / product + service innovation / product styling + merchandising / storytelling / brand activation / workshop facilitation / remote leadership / organizational change + growth / education + curriculum design / UX research + strategy Client Roster: AG1, Arctic Adventures, Amazon Web Services (AWS), Camelbak, Cloudflare, Coterie, Eventbrite, Jansport, L’Oreal, Microsoft, Marriott, PayPal, Pinterest, Samsung, Timberland, Toyota, Venmo and Quince, among others. ## Work Experience ### Strategy Director @ Instrument Jan 2024 – Present | Portland, Oregon, United States I guide strategy for UX and UI transformation across a range of industries and digital interfaces. We define the intersection of user needs and business success, and launch best-in-class experiences that challenge how we think about the role of technology in our lives. I'm proud to work on a team of leaders who feel passionately about growth and collaboration. Building authentic relationships with my colleagues and business partners is a meaningful part of the phenomenal work we create. Recent client partners: PayPal, Pinterest, Eventbrite, Microsoft, Marriott and L'Oreal (and more). ### Associate Strategy Director @ Instrument Jan 2023 – Jan 2024 ### Associate Director, Experience Strategy @ Butchershop® Global Jan 2022 – Jan 2023 ### Associate Strategy Director @ frog Jan 2021 – Jan 2022 I focused on the intersection of physical and digital products, working with a team to bring Toyota's Software First initiative to life and capitalize on the value of connecting hardware and software with a clear vision and user centric solutions. ### Strategy Lead, Product and Portfolio @ fuseproject Jan 2018 – Jan 2021 | San Francisco Bay Area My role was to help answer the "what and why", bringing breakthrough thinking to a variety of business, brand and design challenges. A key member of a small cross-functional team, I bridged the gap between strategy and design (both physical and digital). ### Senior Strategist, Experience Design | Product, Portfolio & Ecosystem @ fuseproject Jan 2018 – Jan 2021 | San Francisco Bay Area I worked with our largest client to launch a new-to-world product portfolio and establish their brand globally, defining user experiences that span the product ecosystem. I connected the dots between global trends, user needs and the products, environments and innovation that best facilitate success. ### Product Manager @ JanSport Jan 2015 – Jan 2016 | San Francisco Bay Area Managing the urban lifestyle, technical alpine, outdoor and outside line of Jansport packs, I advanced my ability to create value rich, unique offerings in a tight market space, simultaneously driving increased sales in diversified segments. ### Assistant Product Manager @ CamelBak Jan 2014 – Jan 2015 | San Francisco Bay Area After building my skill set in design research, human centered strategy and story-telling I took on the run, multi-sport, kids and lifestyle lines of packs. Upon its launch the reinvented run line propelled Camelbak into a new realm of success with professional athletes, elite shops and international design accolades. ### Product Line Coordinator @ CamelBak Jan 2013 – Jan 2014 | Petaluma, California Merging a passion for outdoor adventure and an extensive background in outdoor gear with a newfound understanding of industrial design I was exposed to the intricacies of in-house design and development, and immediately began to thrive. ### Design Apprentice @ Rebar Art and Design Studio Jan 2012 – Jan 2012 | San Francisco Bay Area Working alongside designers and architects to solve creative challenges in urban design and landscape architecture, I was able to advance creative thinking capabilities, and shop skills. ### Curriculum Designer | Education Lead @ Blue Oak School Jan 2008 – Jan 2009 ### Curriculum Designer | Education Lead @ Vail Mountain School Jan 2007 – Jan 2008 ## Education ### M.S. in Education and Social Policy Northwestern University ### Industrial Design in Design California College of the Arts ### B.S. in Learning and Organizational Change; Design Northwestern University ### Bachelor of Science - BS Northwestern University ### MSEd Northwestern University ## Contact & Social - LinkedIn: https://linkedin.com/in/marciwasserman --- Source: https://flows.cv/marci JSON Resume: https://flows.cv/marci/resume.json Last updated: 2026-04-05