# Marcio Arantes

> Senior Software Engineer @ Samsung SmartThings

Location: Fremont, California, United States
Profile: https://flows.cv/marcio

Results-driven Sr. Software Engineer with 10+ years in Mobile Development. Proven leader in architecting innovative solutions, optimizing app performance, and spearheading the development of transformative mobile applications.

## Work Experience
### Senior Software Engineer @ SmartThings
Jan 2024 – Present | Mountain View, California, United States

### Senior Software Engineer Technical Lead @ Weight Watchers
Jan 2017 – Jan 2024 | San Francisco Bay Area
- Architected AI-powered live chat, reducing call center traffic and enhancing in-app support
- Collaborated on product discovery using Bold360 AI and TensorFlow, contributing to innovative initiatives
- Led Push Notifications implementation, establishing a pivotal mobile communication channel for heightened user engagement
- Led the development of a native in-app shop, empowering users to purchase WW products within the app seamlessly
- Collaborated on developing WW’s enterprise app, widely utilized by coaches worldwide

### Software Engineer @ Weight Watchers
Jan 2015 – Jan 2017 | San Francisco Bay Area
- Independently developed and launched the "FitBreak" fitness app end-to-end, engaging millions of users with personalized home fitness routines.
- Architected foundational components, enhancing iOS app performance and user experience.
- Contributed to cross-functional teams, delivering critical features for iOS and Android apps.

### Software Engineer @ Hot5
Jan 2014 – Jan 2015
- Developed and launched an iOS app promoting kids' yoga practice named "GymOn."
- Contributed to the development of Hot5's Video Composer Framework.
- Collaborated with fellow engineers on maintaining and enhancing existing apps and features.

### Software Engineer @ Bluewolf
Jan 2013 – Jan 2014
- Developed and launched the award-winning GSK iOS app (GlaxoSmithKline).

### Software Engineer @ Centro Community Partners
Jan 2013 – Jan 2013
- Assisted with the completion and maintainability of Centro’s first iOS application.
- Implemented and maintained Centro’s iOS app
- Improved performance and code maintainability
- Contributed to Centro’s APIs and backend running on Ruby On Rails

### Software Engineer @ SEMBlvd
Jan 2011 – Jan 2012 | San Francisco Bay Area
- Developed and supported various website and iOS applications
- Worked directly with clients to provide technical expertise on a variety of topics ranging from website development, to building iOS apps

### SEO/SEM Specialist @ REALPAGE, INC
Jan 2009 – Jan 2011
- Responsible for developing the SEO/SEM strategy to be utilized by clients.
- Managed over $150k in monthly PPC (pay-per-click) advertising budgets
- Created comprehensive monthly SEO/SEM reports to outline site performance
- Designed and implemented marketing websites to maximize client lead generation
- Deployed and maintained call tracking technologies
- Designed and developed landing pages to optimize lead conversion 
- Developed A/B tests to collect data on performance and adjust strategies as needed

### Web Developer @ BERKELEY NUCLEONICS CORP
Jan 2000 – Jan 2009 | San Rafael, CA
- Architected and implemented BNC’s custom CMS 
- Designed and implemented an e-commerce shopping cart
- Architected and implemented a lead generation system for automatic lead distribution
- Developed internal apps for streamline the management process
- Improved Sales/Reporting capabilities by integrating CRM SQL database with Avaya Phone system.

### IT Consultant @ CALIFORNIA SERVICE BUREAU
Jan 2002 – Jan 2002
- Responsible for web application development, SQL database management and GoldMine processes automation.
- I was responsible for the implementations of CSB’s faxing/email module out of GoldMine CMS
- Implemented GoldMine automated sales and marketing activities


## Contact & Social
- LinkedIn: https://linkedin.com/in/marcioarantes

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Source: https://flows.cv/marcio
JSON Resume: https://flows.cv/marcio/resume.json
Last updated: 2026-04-01