• Led the design of a new Compliance Review experience, streamlining complex user flows for the internal Auditor team, enhancing operational efficiency.

• Spearheaded the creation and launch of a comprehensive design system, Blueprint, to unify UI assets across the brand and ensure consistency and quality.

• Designed internal tools for managing thousands of payments and real estate transactions monthly, significantly improving user experience and operational workflows compared to their previous incarnations in Salesforce.

• Directed design strategy for BizBuySell, focusing on enhancing user journey through redesigned listing funnels and search experiences.

• Collaborated with cross-functional teams to create a new search experience on partner site Loopnet, resulting in increased user engagement with over 2 million visits per month.

• Led design efforts for the Acquisition and Growth team, optimizing 'free trial' flows for record-setting conversion rates.

• Launched a series of "How to" legal guides for site engagement and SEO.

• Helped develop Rocket Lawyer Payments strategy and design proposal.