# Marco Felix > Lead UI/UX Designer/Developer Location: Los Altos, California, United States Profile: https://flows.cv/marcofelix User Research, Experience Design Strategy, Interaction Design, Information Architecture, User Interface Design, Usability Testing, Graphic Design, Card Sorting, Rapid Prototyping, Heuristic Evaluation, Persona Creation and Definition, Competitive Analysis, Scenarios, Mental Models, User Journeys, Storyboards, task flows. User Interviews and Surveys. conceptual ideas through wireframes, storyboards, user journeys, mood boards, process flows and sitemaps. email: marcofelix1@gmail.com ## Work Experience ### Lead User Experience Designer @ Semantic AI Jan 2021 – Present ### Principal UI/UX Designer @ Cubic Corporation Jan 2021 – Jan 2021 | San Diego, California, United States Coordinate with Product and Engineering leadership to roadmap and execute UX strategy to rewrite the SmartGrid/TSA/Syncro applications and develop the new ecosystem to comply with  the Cubic Transportation Platforms. ### Senior UI/UX Designer @ Wells Fargo Jan 2020 – Jan 2021 | San Francisco Bay Area Created whole sets of wireframes, user flows, interaction design, user research-market research  and UI/UX patterns for a revamped Lead Form creation.  Designed an admin tool and a new dashboard for the back-end / front-end component of the lead form tool. ### Lead UI/UX Designer @ Baker Hugues a GE Company Jan 2017 – Jan 2019 | San Ramon, CA • Lead a multinational team of UI/UX (based in India, US and Europe) designers and developers to rewrite multiple applications written previously on .Net, Java and other technologies into a WRD, modern standards complaint application for the Drilling software. • Created a Style Guide and Design Component Library, Delivered wireframes, UX flows, mockups, interactive prototypes, design specifications for features and functions. • Work on implementing visual guides and feel and look to multiple data visualization apps in order to comply with the general vision of the Style guide ### UI/UX Lead @ Mirus.com Jan 2013 – Jan 2017 Created new UI/UX for high traffic flagship products for the hospitality industry. Optimized load times, HTML - CSS3- for W3C cross-platform, graphics for browser compliance and performance. Implemented agile development and rapid prototyping. Customers include Unos Pizerria, Arbys, Panera, Red Robin, DQ, Carl’s Jr and many other higy visible restaurants. • Delivered wireframes, UX flows, mockups, interactive prototypes, design specifications for features and functions. • Migrate the flagship products into a responsive design to be available on the web, tablet and mobile devices ### UI/UX Designer @ Incentive Networks Jan 2012 – Jan 2013 | San carlos, CA Created a completely new UI/UX architecture-interface layout for high traffic and visibility points based Shops Away loyalty program at Virgin Atlantic, Aeromexico, Norwegian Airlines, British Airways and Cadence Bank’s several affiliates. • Created high level detailed mockups, wireframes and prototypes to effectively communicate design ideas. • Site testing including error checking, browser compatibility and accessibility testing. Development of current projects include: JetBlue, Aeromexico British Airways, Boots, Alitalia, Taca, ### Senior UI/UX designer @ Yodlee.com Jan 2010 – Jan 2011 | Redwood City, CA • Re-engineered complete sets of Wireframes, visual mockups, and UI specs for Intranet applications and web sites • Optimized entire UI/UX to deliver an improved App, resulting in reduced load times and performance while attaining a HTML - CSS3- for W3C cross-platform, browser compliance code. ### UI/UX Designer @ Wells Fargo Jan 2010 – Jan 2011 | San Fancisco, CA • Developed Wireframes, visual mockups, and UI specs for Intranet applications and web sites • Delivered UI mockups within aggressive timeline, • Implemented standardized CSS use for the separation of style and content ### UI/UX Designer/Developer @ HelloWorld, Inc. Jan 2006 – Jan 2009 | Pleasant Ridge, MI • Provided UI leadership throughout the development process within engineering, creative, and multimedia teams. • Designed complete user web interface and navigation templates for both English and Spanish interactive promotions for fortune 500 clients. • Developed UI specs and worked closely with engineering team on GUI. • Delivered UI mockups within aggressive timeline, assisted the team in meeting deadlines • Designed and developed web-based applications; including web site architecture. • Implemented standards of quality for the overall design and specific content of web-based communications. ### Developer @ Organic Jan 2004 – Jan 2006 | West Bloomfield, MI ### Computer Applications Programmer @ Board of Governors of the Federal Reserve Jan 1999 – Jan 2004 | Washington D.C. Metro Area Developed UI/UX specs and worked closely with team on GUI. • Managed multiple simultaneous projects, successfully meeting all budgets and timeframes, including all phases of graphic user interface design projects for a wide of clients requiring, interactive, transactional dynamic sites. • Assessed client needs and develop specifications; plan and implement projects from initial conceptual design through coding, final delivery and client approval. • Responsible for User Interface/Interaction Design, Usability, Testing, Evaluation, Information Architecture and Graphic Design, Template Construction, Code Optimization. ## Education ### BS in Information Systems Management George Mason University ## Contact & Social - LinkedIn: https://linkedin.com/in/marcoafelix - Portfolio: http://www.marcofelix.net/design/index.html --- Source: https://flows.cv/marcofelix JSON Resume: https://flows.cv/marcofelix/resume.json Last updated: 2026-04-13