# Marcus Cook > Sr. Product Design and User Experience Lead Location: San Francisco Bay Area, United States Profile: https://flows.cv/marcuscook As a product design leader, I take a customer-centered approach to create compelling and easy to use app and website flows. I partner with product partners to problem-solve and address complex business requirements on a daily basis so that the business can succeed. ## Work Experience ### Senior experience architect, Product design lead @ U.S. Bank Jan 2018 – Present | San Francisco, California, United States I am currently the user experience (UX) teams design lead for Automated Investor, a robo-advisor product. I partnered with a small team to completely redesign the onboarding experience of the product and helped implement its current design. I lead the design for numerous projects including a redesign of the Wealth Management website, created an interactive quiz for prospective customers and helped USBI (U.S. Bancorp Investments) achieve digital first strategy for its suite of investing products in just 2 years. • Manage designers, content strategists and accessibility consultants in an Agile environment for banking and investing services within U.S. Bank and U.S. Bancorp Investments • Strategize and prioritize new product features, micro-flows and end-to-end experiences by partnering with product management, senior leadership, marketing, legal, compliance and development • Align UX, business, and technology objectives to problem-solve for customer journeys that span seven agile teams. • Collaborate with customer research to design usability and A/B test experiences Work and collaborate with a diverse team of business leaders, product managers, developers, scrum masters, content strategists, product designers and accessibility (A11y) consultants • Ensure that the final product conforms to governmental regulations by working closely with the business and legal and compliance partners ### Product and User Experience Design and Consulting @ Self-employed Jan 2012 – Jan 2018 | San Francisco Bay Area Freelance product and user experience design consulting in the SF Bay Area. Clients included:American Express, Capital One, Chase, Hitachi Data Systems, Microsoft and more. • Created winning pitch presentations • Created personas, user-stories, user-flows, wireframes, prototypes and visual designs • Interpreted business requirements, designed mockups and prototypes detailing user experiences for mobile apps, websites and web applications. • Lead design thinking workshops with product owners and clients for new conceptual work ### CX Lead / Interaction Designer @ Wells Fargo Jan 2013 – Jan 2015 | San Francisco, CA • Lead customer experience teams through the creation of requirements to implementation of finished design utilizing a user-centered design methodology for web and mobile apps. • Provided strategic consulting to the lines of business on incorporating the best customer experience possible under technical constraints. • Provided guidance and mentorship to team members. • Provided time and resource estimations for projects. • Creation of prototypes for web and mobile apps for usability testing and research. • Creation of detailed documentation for business and development. ### Director of User Experience @ Creative Lift Jan 2011 – Jan 2012 | San Francisco, California, United States • Provided UX leadership on projects for both existing clients and new business pitches • Planned and coordinated projects with project managers, clients, sales, client representatives and developers • Coordinated and conducted usability testing and market research • Created personas, wrote user-stories, designed user-flows, sketched wireframes and created HTML prototypes • Guide and mentor for junior designers ## Education ### Fine Arts - Painting University of Houston ### Fine arts – Painting Houston City College ## Contact & Social - LinkedIn: https://linkedin.com/in/marcuscook - Portfolio: http://www.marcuscook.com --- Source: https://flows.cv/marcuscook JSON Resume: https://flows.cv/marcuscook/resume.json Last updated: 2026-04-13