Hands-on consulting with early-stage product teams building B2B and consumer software products. Strategic advising with founders on zero-to-one product strategy, PMF validation, product iteration and go-to-market strategies. Specialized support for energy companies transitioning to software-enabled products.

• Managed design strategy and execution for a 100+ member team, overseeing research, scoping, info

architecture, wireframing, user testing, UX/UI design, prototyping, specs, and implementation.

• Orchestrated comprehensive redesign of product suite and customer experience across web, mobile, and messaging. Oversaw end-to-end strategy development, testing, continuous iteration, and shipping, resulting in a 40% increase in engagement and 65% reduction in product-related customer complaints.

• Championed the evaluation and implementation of a cutting-edge frontend technology stack powered by React. Directed cross-functional teams to execute the project plan and achieve critical milestones, resulting in a 50% improvement in website performance and a seamless user experience.

• Significantly enhanced business model efficacy through behavioral design strategies applied to acquisition funnels, early engagement, and retention mechanics, resulting in a 30% increase in customer lifetime value (LTV) and 45% reduction in customer acquisition cost (CAC), enabling efficient growth from thousands of customers locally to millions globally while scaling the business from Series B ($8.5M) to Series D ($55M).

Owned core product experiences driving top-level growth and engagement (CAC, Retention, LTV).

Example: Home Energy Automation (getting integrated hardware installed in our users’ homes):

Led the scoping, design and dev of a multi-platform (web, mobile, email, sms) product experience, providing each user with the right message at the right time, driving 100% annual growth in device install rates, an order of magnitude above historical progress.

• Partnered with renowned consumer and B2B startups as an embedded product designer, including Tenor (acquired by Google), Mux Analytics ($70M raised), 90 Seconds ($31M raised), and Create.it ($25M raised).

• Led design and launch for core features essential to Google's acquisition of Tenor, such as Creator pages for partner brands, multi-object tagging for user-generated content, and a redesigned navigation on iOS.

• Achieved a 40% increase in content discovery and lead conversion for 90 Seconds by leading a comprehensive redesign of web navigation focused on the most-profitable customer journeys.

• Spearheaded development of a new data visualization language for Mux’s customer dashboard (inspired by Tufte’s principles) to effectively convey video performance analytics and enhance customer satisfaction.

Conceptualized, developed, and launched several of Meta's most profitable monetization products, from initial concept testing through mass-scale adoption, resulting in significant annual revenue leading up to IPO.

Successfully managed external relationships with high-profile F50 partners, including Unilever, P&G, Starbucks, VISA, GAP, Nike, and Coke, fostering strong partnerships and driving new business growth.

Pioneered vertical marketing strategies for Meta's Global Monetization organization and educated cross-functional teams in more than 12 countries and 4 continents, resulting in enhanced market penetration and increased revenue streams.

Achieved exceptional business growth by scaling the number of active advertisers from thousands to millions and growing annual revenue from millions to billions pre-IPO, using data-driven strategies to optimize advertiser acquisition and performance, resulting in increased budgets.