# Marcus S. > Product Designer, Consultant and Angel Investor Location: San Francisco Bay Area, United States Profile: https://flows.cv/marcuss Product design leader with over a decade of experience directing teams and leading cross-functional projects at industry leaders and scaling startups. Zero-to-one product designer and T-shaped generalist with expertise in product strategy, user research, rapid prototyping, user testing, implementation and go-to-market strategy. ## Work Experience ### Product Design Consultant @ Independent Consultant Jan 2022 – Present | San Francisco Bay Area Hands-on consulting with early-stage product teams building B2B and consumer software products. Strategic advising with founders on zero-to-one product strategy, PMF validation, product iteration and go-to-market strategies. Specialized support for energy companies transitioning to software-enabled products. ### Principal Product Design Lead @ OhmConnect Jan 2020 – Jan 2022 • Managed design strategy and execution for a 100+ member team, overseeing research, scoping, info architecture, wireframing, user testing, UX/UI design, prototyping, specs, and implementation. • Orchestrated comprehensive redesign of product suite and customer experience across web, mobile, and messaging. Oversaw end-to-end strategy development, testing, continuous iteration, and shipping, resulting in a 40% increase in engagement and 65% reduction in product-related customer complaints. • Championed the evaluation and implementation of a cutting-edge frontend technology stack powered by React. Directed cross-functional teams to execute the project plan and achieve critical milestones, resulting in a 50% improvement in website performance and a seamless user experience. • Significantly enhanced business model efficacy through behavioral design strategies applied to acquisition funnels, early engagement, and retention mechanics, resulting in a 30% increase in customer lifetime value (LTV) and 45% reduction in customer acquisition cost (CAC), enabling efficient growth from thousands of customers locally to millions globally while scaling the business from Series B ($8.5M) to Series D ($55M). ### Senior Product Manager @ OhmConnect Jan 2018 – Jan 2020 Owned core product experiences driving top-level growth and engagement (CAC, Retention, LTV). Example: Home Energy Automation (getting integrated hardware installed in our users’ homes): Led the scoping, design and dev of a multi-platform (web, mobile, email, sms) product experience, providing each user with the right message at the right time, driving 100% annual growth in device install rates, an order of magnitude above historical progress. ### Founder and Principal @ ArrowHeart Jan 2013 – Jan 2018 | San Francisco Bay Area • Partnered with renowned consumer and B2B startups as an embedded product designer, including Tenor (acquired by Google), Mux Analytics ($70M raised), 90 Seconds ($31M raised), and Create.it ($25M raised). • Led design and launch for core features essential to Google's acquisition of Tenor, such as Creator pages for partner brands, multi-object tagging for user-generated content, and a redesigned navigation on iOS. • Achieved a 40% increase in content discovery and lead conversion for 90 Seconds by leading a comprehensive redesign of web navigation focused on the most-profitable customer journeys. • Spearheaded development of a new data visualization language for Mux’s customer dashboard (inspired by Tufte’s principles) to effectively convey video performance analytics and enhance customer satisfaction. ### Partner Innovation Manager @ Facebook Jan 2008 – Jan 2013 | San Francisco Bay Area Conceptualized, developed, and launched several of Meta's most profitable monetization products, from initial concept testing through mass-scale adoption, resulting in significant annual revenue leading up to IPO. Successfully managed external relationships with high-profile F50 partners, including Unilever, P&G, Starbucks, VISA, GAP, Nike, and Coke, fostering strong partnerships and driving new business growth. Pioneered vertical marketing strategies for Meta's Global Monetization organization and educated cross-functional teams in more than 12 countries and 4 continents, resulting in enhanced market penetration and increased revenue streams. Achieved exceptional business growth by scaling the number of active advertisers from thousands to millions and growing annual revenue from millions to billions pre-IPO, using data-driven strategies to optimize advertiser acquisition and performance, resulting in increased budgets. ### Global Account Manager @ Facebook Jan 2009 – Jan 2010 Managed client and agency relationships for Fortune 500 Brands in Auto, Retail, FinServ, Entertainment and Tech (e.g. Toyota, GAP, VISA, Sony, Paramount) New Product Initiatives - partnered with Ads engineering for new product testing, iteration, client adoption and team education) Campaign Management - executing hundreds of FB’s top-revenue driving campaigns with granular strategy, measurement and analysis Media Solutions - provided 24/7 support for media and revenue issues affecting Facebook’s global media team ### Associate Account Manager @ Facebook Jan 2008 – Jan 2009 ### Account Manager @ Socialbees Jan 2007 – Jan 2008 Built and managed relationships with Bay Area clients to develop digital strategies in Search and Social channels. Consulted with clients to develop strategy based on emerging platform capabilities. Designed and developed Facebook Pages, including media, conversational calendars, and advertising strategies Planned and developed Facebook Applications such as games and quizzes to engage and convert customers on Facebook’s platform Planned and executed advertising campaigns using Google Adwords and Facebook’s newly released local targeting capabilities ### Marketing Intern @ BookRenter Jan 2006 – Jan 2006 | San Carlos Designing collateral and implementing social strategies to spread awareness of online textbook rental costs compared to college bookstore costs. Helped grow conversions over 300% during internship. College Forums, participating in discussions and advocating rental alternatives On-campus marketing, setting up presence on west coast universities Search Engine Marketing, managing search campaigns to drive conversions ### Sales Intern @ Varsity Painting Jan 2005 – Jan 2005 | Walnut Creek, CA Managing lists of cold and warm leads to drive on-site consultations and house painting contracts. Canvased neighborhoods doing door-to-door sales to develop new leads. Top-performing intern among class of twelve. Outbound sales over the phone, developing conversational sales skills Door-to-door sales, developing in-person sales skills in high-rejection environment Employed team of sub-contractors to multiply coverage in outdoor sales ## Education ### BA in Marketing, Design and Applied Arts Santa Clara University ## Contact & Social - LinkedIn: https://linkedin.com/in/siegs - Portfolio: http://sie.gs --- Source: https://flows.cv/marcuss JSON Resume: https://flows.cv/marcuss/resume.json Last updated: 2026-04-13