# Margaret Alés Cowley

> Associate UX Director at Ubisoft

Location: Montreal, Quebec, Canada
Profile: https://flows.cv/margaretalscowley

🌍https://margaretux.com🌍 As Associate UX Director at Ubisoft, I am committed to bringing our creative vision to life through a detailed and holistic UX for our game. I believe in positive leadership that empowers designers to work collaboratively, maximizing their potential to achieve the best results together.

With over 20 years of experience in design, my career has spanned from web design on indie games to user experience design in virtual reality and video games.

Shipped Assassin's Creed Mirage (Ubi Bordeaux) and more than 14 indie games (Motion Twin). 

🎮 Gamer. Problem solver. Strong advocate for accessibility and user research.

## Work Experience
### Associate UX Director @ Ubisoft
Jan 2023 – Present | Montreal, QC
I am currently leading the UX Design for a AAA game at Ubisoft Montreal.

🔹 Product Owner of the Player Experience department. Collaboration with a diverse team of UX designers, UI integrators, programmers, QC analysts and UI designers.

🔹 Player Experience Vision. Definition and continuous synchs of high-level goals with Game Director and Creative Director to maintain a clear vision and guide the Player Experience team.

🔹 Holistic UX Vision. Ensure that UX principles and UX design & language remain consistent across all features. Openly challenge when discrepancies can happen. Analytical and strong eye for UI Design combined with transparent & immersive solutions when applicable.

🔹Strategic management. Collaborate with Producer, Project Manager, and Tech leads to optimize the workload, ensure priorities, redefine expectations, identify risks, set mitigation plans and provide realistic goals for the roadmap.

🔹Quality champion. Regular reviews, day-to-day feedback and prioritization of next steps to ensure quality and balance within production constraints, while reducing friction in decision-making. 

🔹User Research mandates. Definitions of needs and planning with the UR Lab for playtests so that we make informed decisions. Help translate insights into actionable guidance for the team.

🔹Accessibility. Advocate for accessibility by design, ensuring Ubisoft's guidelines are followed consistently across all features. Ensure support and collaboration with Ubisoft's Accessibility leads and the co-dev studio responsible for accessibility features.

🔹Cross-department collaboration (UI & Art Direction, Narrative, 3C, Level Design) and Co-Development Collaboration, partnering with teams across the world.

🌍 https://margaretux.com/vision/ 🌍

### Senior UX Designer @ Ubisoft
Jan 2023 – Jan 2023 | Bordeaux
🔹 Collaborated with the Game Director, UI Director, UX Designer and User Researcher to polish UX elements in game: player's onboarding and Eagle feature.

🔹 Complete revamp of the Eagle's reticle design (Enkidu). Delivered wireframes, specs and a highly interactive prototype to improve its usability, look & feel.

🔹 Collaborated with the User Researcher to understand and integrate insights from usability testing.

🪛📐 Tools & Software: Figma, Protopie and Ubisoft Anvil Engine.

### Senior UX Designer @ Ubisoft
Jan 2021 – Jan 2023 | Bordeaux
🔹 Collaborated with the Game Director and Game Designers to build the UX vision and design UX features from concept to completion.

🔹 Designed wireframes and highly interactive prototypes of game menus to communicate and test design concepts.

🔹 Collaborated with the User Research team to set up tests, understand and integrate insights from usability testing.

🔹 Created detailed UI specifications, including user flows, interaction design and information architecture.

🔹 Led the Accessibility Vision and Accessibility Roadmap for the game, following quality requirements and guidelines in Ubisoft. Special focus on research, accessibility by design and accessibility features.

🔹 Presentations and talks about UX in games to help teams and individuals inside and outside Ubisoft.

🪛📐 Tools & Software: Figma, Protopie and Unreal Engine.

### UX VR Designer @ Lucine
Jan 2021 – Jan 2021 | Bordeaux, Nouvelle-Aquitaine, France
Following my experience as designer and user researcher, I became responsible for the UX design of VR products (NDA). 

🔹 Interaction design. All kind of interactions between the patient and the VR software: userflow, information architecture and hierarchy, motion design in UI, sound, icons, texts and typography, virtual space and distance, physical interactive objects (diegetic) and UI panels (non diegetic), laser-based interactions.
🔹 Designed highly interactive and functional UI prototypes (VR UI prototypes with Unity and 2D UI with Protopie).
🔹 Conducted usability testing with target patients on prototypes/MVPs to identify areas for improvement and iteration.
🔹 Presented results and communicate effectively with teams about UX decisions.

🪛📐 Tools & Software: Sketch, Protopie and Unity.

### UX Designer & Researcher @ Lucine
Jan 2019 – Jan 2021 | Bordeaux Area, France
I led all stages of UX design processes with a focus on games 🎮 and VR (NDA). 

🔹  Qualitative research: Scope, plan, conduct, analyze and present insights from patient interviews, usability testing, and AB concept testing.
🔹 Affinity diagrams, personas, journey map, storyboards, wireframes.
🔹 Designed interactive prototypes.
🔹 Conducted usability testing on prototypes/MVPs to identify areas for improvement and iteration.
🔹 Facilitated design thinking workshops within multidisciplinary teams as a source of powerful innovation.
🔹 Delivered strategic recommendations based on research findings.

Lucine was a health-tech startup that helped patients that suffer from chronic pain (digital therapeutics, virtual reality). I worked with researchers, scientists, engineers and patients to transform and improve patients' health.

🪛📐 Tools & Software: Sketch, Protopie and Unity.

### UX / UI Designer @ ALILO SCOP
Jan 2016 – Jan 2019 | Bordeaux, Nouvelle-Aquitaine, France
I collaborated with Alilo as a UI and UX freelancer for their web projects and for their own clients too.

🔹 Responsible for building a new beautiful and useful web app through UX research and design.
🔹 User interviews, personas, wireframing and prototype testing.
🔹 Logo-making and webdesign, from design through full technical completion (WordPress, HTML/CSS). 

🪛📐 Tools & Software: Photoshop, Illustrator, Affinity, Wordpress.

Alilo is an agency that combines digital learning and services to help local farmers sell their organic products.

### Webdesigner @ Dream
Jan 2013 – Jan 2019 | Bordeaux Area, France
Companies were assisted with their visual communication for their customers. 
🔹 Logo-making.
🔹 Responsive webdesign.
🔹 From design to full technical completion (WordPress, HTML/CSS). 

🪛📐 Tools & Software: Photoshop, Illustrator, Affinity, Wordpress.

I have delivered more than 15 websites and done a huge variety of products and activities, such as websites, posters, photography, advertising, displays for exhibitions and corporate public relations for companies.

🌍 https://margaretux.com/portfolio/ 🌍

### UI Designer / Front End HTML CSS @ Motion-Twin
Jan 2005 – Jan 2012 | Bordeaux Area, France
Former co-owner of Motion Twin, an independent 🎮 video-games company. Shipped more than 14 games. 

🔹 Work with game designers in order to optimize our free to play games with monetization goals. 

🔹 Fully responsible for the layout, visual appearance and UI (user interface) of many Motion Twin games and websites. User interface (icons, menus, gauges, etc.). Pixel art graphics. Webdesign. Logo design. 

🔹 UI and webdesign (essentially Photoshop and Illustrator) and building process (HTML/CSS/Haxe/Jquery).
🎮 Mush. 
🎮 Ice Way.
🎮 TeacherStory.  
🎮 Minitroopers. 
🎮 Kingdom. 

🔹 Spanish and Latin-American Development Manager (2005 - 2010): translation, marketing and advertising for the Spanish-speaking markets.
🎮 Dinoparc
🎮 DinoRPG
🎮 MyBrute / ElBruto
🎮 Alphabounce for Nintendo DS

🔹 Design and production of marketing and press materials, including press kits, newsletters, internet banners, animated banners, flyers, stickers, teasing websites. 

🔹 Responsible for Motion Twin's press activities and communication. Press releases, press and media contacts database, answering inquiries from media (2007 - 2012).

🔹 Marketing / Online advertising for the French market (2005 - 2007), via affiliate marketing campaigns.

🔹 Responsible for organizing Motion Twin's stand as exhibitor in the Videogames Paris Festival (2008 and 2009).

🔹 Former co-owner of the company (January 2006 - December 2012).

🪛📐 Tools & Software: Photoshop, Illustrator, Notepad++.

🌍 https://margaretux.com/portfolio/ 🌍

### Internship @ Webfutur
Jan 2005 – Jan 2005
Web layout designs for multimedia company in Bordeaux, France.


## Education
### Post-graduate diploma in UX Design in Design
OpenClassrooms

### Degree in Advertising and Public Relations
Universidad de Sevilla

### Graphic Design
Leonardo da Vinci Programme in Bordeaux (France)

### Course in Creation of multimedia products
Fondation CSEA


## Contact & Social
- LinkedIn: https://linkedin.com/in/males
- Portfolio: https://uxdream.design

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Source: https://flows.cv/margaretalscowley
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Last updated: 2026-03-31