# Margaret Szeto > Product Designer at Netflix Location: Mountain View, California, United States Profile: https://flows.cv/margaretszeto My design experience span across payments, e-commerce, and entertainment over the past 16 years. I’m always compelled by how users experience digital worlds, whether it be an app, game, or brand story. I thrive on making new things with talented people, and I enjoy leading small teams, building up designers, and driving cross-functional partnerships. ## Work Experience ### Staff Product Designer, Identity & Security @ Netflix Jan 2024 – Present Currently leading UX strategy and driving product design for Netflix’s identity and security experiences and systems. ### Design Manager, Partnerships @ Netflix Jan 2023 – Jan 2024 Managed a small team of product designers to drive revenue growth in Netflix’s partnerships business. Established a new team amidst organizational changes, oversaw connections with cross-functional stakeholders, and drove the influence of design in the business and product development process. ### Staff Product Designer, Partnerships @ Netflix Jan 2020 – Jan 2023 Strategized and executed Netflix experimentations and product launches on web, TV, and mobile for customers from Netflix’s telecom and TV partners around the world. Led and mentored other designers and collaborated deeply with product, engineering, partner engagement, data science, and user research stakeholders. ### Design Manager (Volunteer) & Advisory Board @ 8by8 Jan 2021 – Jan 2022 I lead a small team of designer volunteers who created the new 8by8 Challenge experience that advocates Asian American civic participation. 8by8 is a technology-based StopAsianHate nonprofit looking to increase historically low levels of voter registration and turnout in the AAPI community. We are currently developing an app that incentivizes people to invite their AAPI friends to vote, by using social media and offering rewards at local restaurants. We took third place at 2021's Tech for AAPI Hackathon (our pitch video: https://www.youtube.com/watch?v=C8KO9bAFPHg). https://challenge.8by8.us/ ### Senior Associate, Corporate Strategy @ Visa Jan 2019 – Jan 2020 | San Francisco Bay Area Pivoted from design to business role. Worked with senior management to evolve Visa’s overall company strategy. Executed strategy for Visa’s new risk and identity products, including competitive tracking, data analyses, business case development, and storytelling. ### Senior Staff UX Designer @ Visa Jan 2014 – Jan 2019 | San Francisco Bay Area Executed and scaled foundational digital products such as Visa Token Service, mVisa, Visa Checkout, and Visa Digital Commerce App. Pioneered new products and proof of concepts, including QR payments in emerging markets, brand strategy in digital products, client engagements, innovation showcases, and brand and user experience standards for EMVCo. Developed organizational foundations including design systems, design innovation practices, mentorship and team culture, and human-centered design advocacy. ### Senior User Experience Designer @ Comcast Silicon Valley Innovation Center Jan 2013 – Jan 2014 | Sunnyvale, California, United States Drove product incubations around new social experiences for TV on Comcast’s X1 set-top box platform, focusing on new technologies and integrations with third-party partners. Worked in small, nimble teams practicing lean methodology. ### Senior Interaction Designer @ Electronic Arts Jan 2012 – Jan 2013 | Redwood City, California, United States Launched product features on mobile games through the Origin platform. Developed UX strategy and proof of concepts of new experiences around shared gameplay, social engagement, and achievement and rewards systems unifying players from all EA games across multiple gaming platforms. ### Senior Designer @ eBay Jan 2008 – Jan 2012 Led design strategy, research, and execution a multi-product initiative to transform eBay’s payments platform and user experience in the German marketplace. Designed and launched the eBay Buyer Protection Program across eBay’s top markets, resulting in a 10+ NPS lift in the US and UK. Elevated organizational value of design thinking by guiding key product and business decisions with user research and human-centered design. ### User experience designer @ SRI International Jan 2007 – Jan 2007 In a Carnegie Mellon & SRI partnership, I completed my HCI masters capstone project in developing a hi-fi prototype of a consumer product that applies CALO (Cognitive Agent that Learns and Organizes) AI technologies. ## Education ### Masters in Human Computer Interaction Carnegie Mellon University ### BFA in Double major: Communication Design and Human Computer Interaction Carnegie Mellon University ## Contact & Social - LinkedIn: https://linkedin.com/in/mszeto - Website: https://margaretszeto.com --- Source: https://flows.cv/margaretszeto JSON Resume: https://flows.cv/margaretszeto/resume.json Last updated: 2026-02-23