● Conducted user research using quantitative and qualitative data to inform solutions for small businesses and 0 to 1 products.

● Understood business goals, designing rapidly into features and flows with scalable component libraries, design systems, animating prototypes with interactions while consistently conducting user tests to drive innovation and quick iteration.

● Delivered polished, on-brand UI assets using high visual design standards and principles of composition, color, typography, motion and "vibe coding" via generative AI tools.

● Collaborated with the photographer on shoot setup, project coordination, and post-production to ensure smooth workflows, while refreshing his website, all to deliver high-quality work that drives business results.

● Researched, conceptualized, and produced content for the Getty Custom Content account, elevating the company’s stock presence while generating over $10,000 in additional sales.

● Produced high-quality visuals for ads through coloring and cutting, while collaborating with art director on stock image/video research via Shutterstock, Unity, and Getty Images, streamlining primary editors’ post-production loads..

● Expanded my role to lead the transfer of creative assets from Google Drive to Canto, by developing metadata-based workflows, improving productivity and displaying my capabilities as a fast learner.

● Proactively prepped and organized over 100 digital marketing pieces, by importing raw assets, syncing multi-camera footage, and cutting down takes into their respective sequences, ensuring efficient editing.

● Improved viewer accessibility by transcribing captions and building SRT files via Premiere Pro and YouTube, widening our audience reach on Facebook, Instagram, Instagram Live, YouTube, and Connect TV.

● Proficiently navigated fully edited Premiere projects, independently making swift adjustments to audio, special effects, and color to ensure high-quality deliveries.