• Joined Sigma's product design team to establish and lead the content design discipline.

• Developing content strategies and guidelines to increase internal efficiencies and meet customers' needs at every stage.

• Collaborating with design, marketing, engineering, and documentation teams to enhance customer experiences across channels.

I help global teams and startups solve complex problems with language. My expertise includes all aspects of content strategy and content design: Competitive positioning, naming, cross-channel content guidelines, and UX copywriting. My joy is creating systems that help teams confidently publish strategic content at scale.

With Wordland, I lead content design projects from early conversations with stakeholders to ongoing optimization of UX copy across surfaces.

Here's some of my favorite projects:

• The Ad Council | Cross-channel content strategy, guidelines, information architecture (IA) combining three websites into one, SEO-optimized copy

• Adobe | Writing and editing workshops for product design team members

• Blapp | Product strategy, artificial intelligence (AI) strategy, taxonomies for products and services, marketing copy, user experience (UX) copy

• Carbon Health | Content workshops, marketing copy, UX copy

• Cruise Automotive | Content workshops, cross-channel guidelines, UX copy

• Frontera Health | Brand architecture, brand guidelines, content strategy, terminology management, marketing copy, UX copy

• Intuit | Product UX copy

• Meta | Writing workshops, enterprise product content audit, IA, UX copy

• Mozilla Firefox | Content audit

• Strobe | Content strategy and guidelines, web and product IA, marketing copy, UX copy

• Volvo Cars | Content strategy, content guidelines, IA, UX copy for app and web

• Facebook Pages | Managed 8+ team members and led Facebook Pages strategy. Projects included updating the IA for Facebook Page Settings and improving our content internationalization workflows

• Facebook Ads | UX copy for enterprise-level Facebook Ads

• Facebook.com/business | Content strategy, IA, and content for the main B2B product marketing site from 2013–2015

• Cross-functional taxonomy | Led shared taxonomy project for Facebook and Instagram business products to improve content discoverability across channels

• Employment brand strategy | Workshops with C-level stakeholders in partnership with People team, brand and content guidelines, content training

Defined and expanded our brand strategy and content strategy capabilities. Started and managed the Content Strategy team, led Hot Studio's marketing efforts, and did brand and content strategy work for our super-sharp clients.

Providing project and account management services for many of Hot Studio's clients.