# Margot Merrill > Content Design Leader Location: Oakland, California, United States Profile: https://flows.cv/margotmerrill Hi! I'm Margot. I have over 25 years of experience helping teams solve complex problems with language. My expertise includes customer journey mapping, competitive positioning, naming, information architecture, design guidelines, and writing strategic UX and marketing content. I've led multi-day content workshops for product designers, leaders, and engineers at companies like Adobe and Meta. My work-joys include helping internal team members reach agreement, meeting customers' needs, and watching business metrics go up thanks to strategic content! I hold a certification in Artificial Intelligence: Business Strategies and Applications from UC Berkeley Executive Education, and I am a Certified Hypnotherapist. (Left brain + right brain, art + science.) ## Work Experience ### Senior Content Designer @ Sigma Jan 2025 – Present | San Francisco, California, United States • Joined Sigma's product design team to establish and lead the content design discipline. • Developing content strategies and guidelines to increase internal efficiencies and meet customers' needs at every stage. • Collaborating with design, marketing, engineering, and documentation teams to enhance customer experiences across channels. ### Founder and Principal Content Designer @ Wordland Design Jan 2017 – Jan 2025 | San Francisco Bay Area I help global teams and startups solve complex problems with language. My expertise includes all aspects of content strategy and content design: Competitive positioning, naming, cross-channel content guidelines, and UX copywriting. My joy is creating systems that help teams confidently publish strategic content at scale. With Wordland, I lead content design projects from early conversations with stakeholders to ongoing optimization of UX copy across surfaces. Here's some of my favorite projects: • The Ad Council | Cross-channel content strategy, guidelines, information architecture (IA) combining three websites into one, SEO-optimized copy • Adobe | Writing and editing workshops for product design team members • Blapp | Product strategy, artificial intelligence (AI) strategy, taxonomies for products and services, marketing copy, user experience (UX) copy • Carbon Health | Content workshops, marketing copy, UX copy • Cruise Automotive | Content workshops, cross-channel guidelines, UX copy • Frontera Health | Brand architecture, brand guidelines, content strategy, terminology management, marketing copy, UX copy • Intuit | Product UX copy • Meta | Writing workshops, enterprise product content audit, IA, UX copy • Mozilla Firefox | Content audit • Strobe | Content strategy and guidelines, web and product IA, marketing copy, UX copy • Volvo Cars | Content strategy, content guidelines, IA, UX copy for app and web ### Content Design Manager and Content Designer @ Facebook Jan 2013 – Jan 2017 | Menlo Park • Facebook Pages | Managed 8+ team members and led Facebook Pages strategy. Projects included updating the IA for Facebook Page Settings and improving our content internationalization workflows • Facebook Ads | UX copy for enterprise-level Facebook Ads • Facebook.com/business | Content strategy, IA, and content for the main B2B product marketing site from 2013–2015 • Cross-functional taxonomy | Led shared taxonomy project for Facebook and Instagram business products to improve content discoverability across channels • Employment brand strategy | Workshops with C-level stakeholders in partnership with People team, brand and content guidelines, content training ### Director of Brand and Content Strategy @ Hot Studio Jan 2011 – Jan 2013 Defined and expanded our brand strategy and content strategy capabilities. Started and managed the Content Strategy team, led Hot Studio's marketing efforts, and did brand and content strategy work for our super-sharp clients. ### Senior Producer @ Hot Studio Jan 2007 – Jan 2011 Providing project and account management services for many of Hot Studio's clients. ### Freelance Account & Project Manager @ Margot Merrill (dot com!) Jan 2004 – Jan 2008 As a freelance account and project manager, I worked with the finest design agencies in San Francisco. I have enjoyed working with Odopod (www.odopod.com), Factor Design (www.factordesign.com), and Hot Studio (www.hotstudio.com). Working with Apple Computer's Graphic Design team, I oversaw all of the graphic design elements for the WWDC conferences in 2006 and 2007. I'm a very lucky lady to have such great clients! ### Producer, Graphic Design (contract) @ Apple Inc. Jan 2006 – Jan 2007 I oversaw/produced all of the graphic assets for two years of the WWDC event. Each contract was about 4 months long. I worked with the designers in GD and the good folks in the Events group at Apple to make it all happen. We made everything from wayfinding signage to giant, beautiful banners announcing new products to t-shirts to the printed course guide. And oh yes - the giant Apple logo that was applied to the Moscone building. It was amazing to watch that go up. ### Senior Producer / Account Manager @ frog design Jan 2001 – Jan 2003 * Provided overall business management of strategy, industrial design, Web and software projects from initial contact to final deliverable * Managed multiple projects with budgets ranging from $30,000 - $2.3M * Researched, articulated and documented business and user goals and front- and back-end web site requirements * Established budgets and project plans to meet project requirements * Coordinated design and engineering teams to deliver on-budget and on-schedule design solutions for clients such as Motorola, Macromedia, Microsoft, and Sun Microsystems ### Solution Partner @ Rare Medium Jan 1999 – Jan 2001 * Conducted stakeholder interviews, documented and articulated client objectives * Guided internal teams to execute upon these objectives * Facilitated and managed Executive Steering Committee Reviews to review project status with C-level client stakeholders * Mentored producers and associate producers * Contributed to deliverables ranging from Business Strategy and Target Audience reports to detailed Interaction Design and Technical Specification documents ## Education ### BA in Political Science University of California, Berkeley ### BA in Political Science Trinity University ## Contact & Social - LinkedIn: https://linkedin.com/in/margotmerrill - Portfolio: https://www.wordland.com --- Source: https://flows.cv/margotmerrill JSON Resume: https://flows.cv/margotmerrill/resume.json Last updated: 2026-04-13