# Maria Vareva

> Lead Product Designer at Hints

Profile: https://flows.cv/maria

I am a product designer with over 5 years of experience crafting products in tech. I solve complex problems through strategic, hypothesis-driven, and human-centered designs.

## Work Experience
### Lead Product Designer @ Hints
Jan 2022 – Invalid Date | New York City
- Partnered with Product, Engineering, and Marketing to design and launch 3 cross platform products under the Hints umbrella across iOS, Android, and Web, driving a 40% lift in ARR.
- Improved Conversion Rate by 25% by shipping a new user onboarding flow.

### Product Designer @ Copilot Money
Jan 2024 – Jan 2025 | New York City
- Led product design for Copilot Money Web, a personal finance platform for tracking spending, budgets, investments, and net worth.
- Collaborated on the iOS Savings Goals feature, contributing to ARR growth to $17M.

### Product Designer @ TakeOFF
Jan 2022 – Jan 2023 | Remote
Delivered app prototype from 0 to 1 and shipped 100+ screens for a Beta launch, incorporating user needs, product and business strategy.

### Growth Design Specialist @ Group-IB
Jan 2021 – Jan 2021 | Remote, Singapore
Managed entire cycle of global growth design activities and streamlined collaboration across a worldwide team of 20+ stakeholders and cross-functional product, engineering and marketing teams.
Collaborated with a team of 7 designers on major Group-IB launches, creating product web pages and marketing materials.
Achieved 72% revenue growth and 4x worldwide product growth by launching Group-IB’s Managed XDR, Partner Program, Cyber Education, and Digital Risk Protection products.


## Education
### M.P.S., Communication Design and M.A., Media Studies
Parsons School of Design
Jan 2022 – Jan 2024 | New York City

### Product and BigCo Studio, Cornell University x Parsons
Cornell Tech
Jan 2022 – Jan 2023 | New York City

### B.A., Sociology, Quantitative and Qualitative Research
Moscow State Institute of International Relations
Jan 2015 – Jan 2019 | Moscow


## Projects
### Copilot Money
I led end-to-end product design for Copilot Money, a personal finance platform for tracking spending, budgets, investments, and net worth on Web, with contributions to the iOS Financial Goals feature.

### Hints
A mobile-first AI CRM assistant that automates distribution workflows, integrated with Notion, HubSpot, Trello, ClickUp, Google Calendar, Pipedrive, Jira, and Obsidian.
Technologies: Product Design, Web Design, iOS Design, Design Leadership, AI, CRM, Mobile-first
Link: https://hints.so/

### Other Work
Independent design work for startups and established companies, including Parsons Benefit, Henkel Russia, Converse, PepsiCo, KFC, and Polaroid.
Technologies: Product Design, Growth Design, Communication Design, Web Design, Cybersecurity UX
Link: https://mariavareva.com/other


## Contact & Social
- Linkedin: https://www.linkedin.com/in/mariavareva/
- Email: mailto:varevama@gmail.com

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Source: https://flows.cv/maria
JSON Resume: https://flows.cv/maria/resume.json
Last updated: 2026-02-21