# Maria Lopez > Senior Brand Designer | Visual Systems, Campaigns & Brand Storytelling | Enterprise Tech & Global Marketing Location: San Francisco Bay Area, United States Profile: https://flows.cv/marialopez Senior Brand Designer with a background spanning enterprise technology, global entertainment brands, and high-volume digital marketing. I specialize in building scalable visual systems and translating complex ideas into clear, compelling brand experiences. At ServiceNow (formerly Moveworks), I lead visual design for integrated campaigns, executive communications, and corporate events, partnering closely with senior stakeholders to shape visual narratives that communicate strategic initiatives across the business. Previously, I worked in the gaming industry at Ubisoft and AppLovin, where I helped launch global marketing campaigns, develop key art and visual identities, and build scalable marketing systems used across digital, retail, and live platforms. Across roles, my work focuses on: • Building scalable brand systems used across global teams • Translating product and marketing strategy into visual storytelling • Designing campaign frameworks that scale across channels • Partnering with leadership to deliver high-impact brand moments I’m particularly interested in opportunities where brand design plays a strategic role in shaping how technology companies communicate their products, vision, and culture. ## Work Experience ### Lead Visual Designer @ Moveworks Jan 2024 – Present | Mountain View, California, United States Lead visual design across integrated campaigns, executive presentations, and corporate events supporting enterprise product initiatives. • Provide creative leadership across integrated campaigns, executive communications, and corporate events • Define visual direction and storytelling frameworks for high-impact marketing initiatives • Partner with senior stakeholders to translate complex product and company narratives into compelling visual experiences • Drive the development of scalable design systems, templates, and presentation frameworks used across marketing and communications teams • Ensure brand consistency and quality across multiple initiatives while balancing speed, scale, and strategic impact ### Senior Visual Designer @ Moveworks Jan 2022 – Present | Mountain View, California, United States Senior member of the brand and marketing design team responsible for shaping visual storytelling across campaigns, executive communications, and large-scale company initiatives. Partner closely with marketing leadership, product teams, and executives to translate complex ideas into clear, scalable brand experiences. • Lead visual design across integrated marketing campaigns, product launches, and high-visibility brand initiatives • Develop presentation frameworks and visual narratives used by senior leadership to communicate strategic initiatives internally and externally • Create scalable templates, design systems, and toolkits that enable marketing and communications teams to produce on-brand assets efficiently • Collaborate cross-functionally with product marketing, demand generation, events, and executive teams to ensure consistent brand expression across channels • Design creative for major corporate events, including global conferences, keynote presentations, and large-scale brand moments • Contribute to the evolution of the brand’s visual language through typography, layout systems, and campaign frameworks ### Graphic Designer @ AppLovin Jan 2020 – Jan 2022 | Palo Alto, California, United States Drove high-volume visual production for live mobile gaming products at scale, working within established brand and design systems in a fast-moving, performance-oriented environment. • Produced high-volume promotional assets across mobile platforms and ad networks • Concepted marketing visuals for games in development and upcoming launches • Collaborated with marketing teams to deliver creative in fast-paced production cycles ### Art Director @ Ubisoft Jan 2018 – Jan 2019 | San Francisco, California Art directed the global visual identity for Just Dance 2020 — one of the world's best-selling game franchises — across OOH, retail, digital, and motion platforms. • Led end-to-end creative concept development for new titles and DLC, translating brand strategy into unified, expressive visual systems. • Designed logos, key art, advertising, and collateral deployed across global marketing campaigns in multiple markets and languages. • Partnered with brand and marketing leadership to ensure visual consistency from concept through final production. ### Graphic Designer @ MZ Jan 2016 – Jan 2018 | Palo Alto Built a foundation in performance-driven design at one of mobile gaming's most prolific studios, developing speed, precision, and data-informed creative instincts. • Produced high-volume marketing assets for app store placements and major ad networks, maintaining quality at significant scale. • Designed visual systems and layout frameworks that supported efficient campaign execution across multiple titles. • Iterated on creative based on A/B testing insights, developing an early instinct for what visual decisions drive results. ### Graphic Designer @ Identiv Jan 2014 – Jan 2016 | Fremont, California n-house designer responsible for developing and maintaining marketing and brand collateral across digital, print, and executive communications. • Designed visually engaging marketing materials, including brochures, data sheets, and product specification documents for web and print • Refined and implemented brand standards across presentations, marketing collateral, and sales assets • Created executive presentation decks for the CEO and senior leadership supporting business initiatives and investor communications • Developed trade show graphics and booth assets while coordinating production with domestic and international vendors • Standardized data sheet and collateral templates to ensure brand consistency and improve marketing production efficiency ### Product Designer @ ISHARYA Jan 2014 – Jan 2014 | Santa Clara Designed jewelry and accessory concepts for international markets including Paris, Japan, and the United States. • Designed jewelry pieces and seasonal collections informed by global market trends and consumer insights • Conducted product fittings and quality control for both legacy and new designs • Collaborated on wearable technology concepts with Voluri and Beacon • Developed inspiration boards and seasonal color trend palettes for stones, resins, and materials • Supported marketing initiatives by designing mailers, web banners, and digital promotional assets ### CMF Designer @ Speck Products Jan 2013 – Jan 2013 | Mountain View, CA Focused on Color, Material, and Finish (CMF) strategy for consumer electronics accessories, helping evolve the product design language and seasonal product lines. • Conducted competitive and market research to inform CMF strategy and product differentiation • Developed patterns, colorways, and material combinations for new product lines and seasonal releases • Maintained and evolved the visual design language across multiple product families • Created design treatments balancing aesthetic impact with manufacturing and cost constraints • Designed exclusive product variations for retail partnerships and collaborations ### Industrial Design Intern @ Speck Products Jan 2012 – Jan 2012 | Mountain View, CA Supported the industrial design team across multiple stages of the product development process. • Produced product renders and visualizations for internal design reviews and presentations • Created mockups and concept prototypes to support early product development • Developed concept boards and presentation materials for design exploration • Assisted in preparing industrial design specifications and documentation for manufacturing ## Education ### Bachelor of Science (B.S.) in Industrial Design San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/marialopez414 - Portfolio: https://www.marialopezdesign.com/ --- Source: https://flows.cv/marialopez JSON Resume: https://flows.cv/marialopez/resume.json Last updated: 2026-04-13