Hero Digital, Xamarin, Bonfaire, ShopStyle.

• Led the design of a new product from concept to launch, including user research, prototyping and testing with customers, and visual design across web and mobile platforms.

• Collaborated closely with engineers to ensure that designs are feasible within technical constraints.

• Created wireframes for each feature and flow in the app based on customer needs and business goals.

• Worked cross-functionally with marketing, sales, engineering, data science teams to create engaging experiences for our users.

• Mentored junior designers, driving 1:1s across teams, assisting they creating their career path.

• Created the opportunity to expand user research, user behaviors, dialectic skills, and design knowledge to other fields and study new ones;

• Volunteered with nonprofit organizations focused on mental health, and created visuals for a mood tracking dashboard and mobile app;

• Worked on personal projects, creating visual styles and identities, through design challenges; Studied Arduino, circuit, laser cutting, and motion design;

• As a Lead, becoming a trusted design and branding advisor of clients,

• Leading discussions and meetings with different stakeholders

• Managing the design team, introducing and guiding new tools across fields;

• Mentoring junior designers, and driving 1:1s across teams.

• Brainstorming and designing digital experiences for personal projects & startups.

• Ideating the rebranding concept and its repositioning for the digital environment

• Redesigned the visuals and user experience for the institutional website, marketing campaigns, software interfaces, phone & tablet applications

• Accompanying a cross-functional team of 8 (designers, engineers, marketing & sales) in 2 locations.

• Planning Digital Strategies for international clients and their positioning in the Brazilian market.

• Creating high-quality visual assets and thoughtful experiences that influence and inspire users.

• Through cross-functional platforms and project partners, contributing to aspects of digital strategy for Singer Brasil’s next decade

• Increase brand awareness & engagement, conversion, business revenue, user engagement & retention.

• Boosting the number of followers on Twitter by 3,000%+ and by 3,500%+ on Facebook.

• Ability to work easily in group as well as individual

• Worked across different industry clients from non-governamental organization, financial institution and a cleaner product's company, creating graphic and design digital experiences.

• Organized website redesign and image collection maintenance.

• Brainstormed concepts, evaluated and refined ideas to presented to art director and client, created final high fidelity production ready file;

• Worked collaboratively in a culinary website for the company, creating a conceptual prototype, product strategic consulting, usability testing, front-end development, product and project management.

• Designed websites, flowcharts, business cards and newsletters for high-profile clients based on preliminary sketches and art direction;

• Contributed original logo and web page sketches for client identity re-design;

• Prepared files for press and post-production