# Mariana Toledo

> Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/mariana

Hello - I'm Mariana, a curious, proactive, purpose-driven Product Designer who is passionate about emerging technologies & social good, advocating UX design across all fields of work, empowering teammates in collaborative settings, as a leader with a big heart.

For the past decade, I worked with visual arts and communications to provide artistic sensibility and knowledge to problems I’m passionate about. 

I have the encouragement and willingness in developing interactive products, sharing my skills and experience in the field, from the conception of new products to its final look and feel, crafting engaging & functional experiences to positively impact users, our society and shape the future.

## Work Experience
### Senior Product Designer @ Unknown
Jan 2013 – Present
Hero Digital, Xamarin, Bonfaire, ShopStyle.

### Senior Product Designer @ InfoBeans
Jan 2022 – Jan 2025

### Product Designer @ Taboom
Jan 2020 – Jan 2022 | San Francisco Bay Area
• Led the design of a new product from concept to launch, including user research, prototyping and testing with customers, and visual design across web and mobile platforms.
• Collaborated closely with engineers to ensure that designs are feasible within technical constraints.
• Created wireframes for each feature and flow in the app based on customer needs and business goals.
• Worked cross-functionally with marketing, sales, engineering, data science teams to create engaging experiences for our users.
• Mentored junior designers, driving 1:1s across teams, assisting they creating their career path.

### Researcher @ Sabbatical
Jan 2019 – Jan 2019
• Created the opportunity to expand user research, user behaviors, dialectic skills, and design knowledge to other fields and study new ones;
• Volunteered with nonprofit organizations focused on mental health, and created visuals for a mood tracking dashboard and mobile app;
• Worked on personal projects, creating visual styles and identities, through design challenges; Studied Arduino, circuit, laser cutting, and motion design;

### Product Designer @ Exygy
Jan 2014 – Jan 2019 | San Francisco Bay Area
• As a Lead, becoming a trusted design and branding advisor of clients,
• Leading discussions and meetings with different stakeholders
• Managing the design team, introducing and guiding new tools across fields;
• Mentoring junior designers, and driving 1:1s across teams.

### UX/UI Designer @ Self Employed
Jan 2013 – Jan 2014
• Brainstorming and designing digital experiences for personal projects & startups.

### Designer Web @ PSafe Tecnologia S/A
Jan 2012 – Jan 2013
• Ideating the rebranding concept and its repositioning for the digital environment
• Redesigned the visuals and user experience for the institutional website, marketing campaigns, software interfaces, phone & tablet applications
• Accompanying a cross-functional team of 8 (designers, engineers, marketing & sales) in 2 locations.

### Art Director @ Cherry Plus
Jan 2010 – Jan 2012
• Planning Digital Strategies for international clients and their positioning in the Brazilian market.
• Creating high-quality visual assets and thoughtful experiences that influence and inspire users.
• Through cross-functional platforms and project partners, contributing to aspects of digital strategy for Singer Brasil’s next decade
• Increase brand awareness & engagement, conversion, business revenue, user engagement & retention.
• Boosting the number of followers on Twitter by 3,000%+ and by 3,500%+ on Facebook.

### Art Assistant @ Repense Comunicação
Jan 2010 – Jan 2010
- Ability to work easily in group as well as individual
- Worked across different industry clients from non-governamental organization, financial institution and a cleaner product's company, creating graphic and design digital experiences.

### Designer Junior @ Troop
Jan 2009 – Jan 2010
- Organized website redesign and image collection maintenance.
- Brainstormed concepts, evaluated and refined ideas to presented to art director and client, created final high fidelity production ready file;
- Worked collaboratively in a culinary website for the company, creating a conceptual prototype, product strategic consulting, usability testing, front-end development, product and project management.

### Designer Junior @ MAIS GRUPO
Jan 2008 – Jan 2009
- Designed websites, flowcharts, business cards and newsletters for high-profile clients based on preliminary sketches and art direction;
- Contributed original logo and web page sketches for client identity re-design;
- Prepared files for press and post-production


## Education
### Bachelor of Arts (BA) in Design and Applied Arts
Universidade Anhembi Morumbi

### Colégio Mater Dei


## Contact & Social
- LinkedIn: https://linkedin.com/in/marianatoledo
- Website: http://www.marianatoledo.com

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Source: https://flows.cv/mariana
JSON Resume: https://flows.cv/mariana/resume.json
Last updated: 2026-02-23