⦿ Key Achievement:

Created tailored brand identities and visual assets that helped clients launch, grow, and promote their businesses—delivering design solutions that aligned with their mission and increased brand confidence and recognition.

• Developed logos, style guides, and brand systems for clients across diverse industries, enhancing brand alignment and visibility

• Designed user-friendly websites, digital ads, and social media graphics using storytelling-based strategies to drive engagement and clarity

• Produced marketing collateral including flyers, posters, and promotional materials, ensuring consistency across platforms and strong visual branding

⦿ Key Achievement:

Generated buyer and seller leads through strategic cold outreach, personalized campaigns, and content marketing across digital platforms — contributing directly to business pipeline growth.

• Developed and executed marketing campaigns in collaboration with business brokers to expand client reach and increase visibility of active listings

• Created and managed social media content and marketing materials, including Confidential Business Reviews, online listings, and promotional content

• Led outbound email marketing using Pipedrive and Tupelo CRM to streamline lead management, automate follow-ups, and support relationship building with prospective clients

⦿ Key Achievement:

Led seasonal product design for TJX Companies, doubling product selections compared to the previous season, while also developing ongoing product lines for Wine Enthusiast across decor, serveware, and home furnishings.

• Created trend-based mood boards and Photoshop mockups for original and updated ceramic products, aligning with buyer direction and seasonal merchandising strategies

• Presented collections to buyers, prioritized selections based on feedback, and coordinated sampling across multiple factories based on manufacturing capabilities

• Delivered production-ready artwork, decals, and technical instructions to vendors; maintained cross-quarter tracking to ensure timely development, quality, and SKU accuracy

• Scaled and formalized those internal systems, significantly streamlining team operations and increasing presentation efficiency across seasonal cycles