• Drove customer-centricity through the creation of buyer and user personas for target segments, securing C-suite buy-in and alignment

• Conducted qualitative and quantitative JTBD and segmentation research to better define our our B2B customers

• Partnered with Principal Designers and PMs to craft 2025 vision for Teams

• Managed a team of user experience and market researchers focused on Grammarly's B2B product.

• Hired and developed junior and senior researchers.

• Prioritized research needs and aligned work with other cross-org efforts.

• Evangelized research to ensure insights informed strategy at all levels of the organization.

I made Dropbox better for our Business customers.

• Lead researcher on Dropbox Business product area.

• Led foundational and mixed-methods research to uncover new opportunities for Dropbox Business. Drove positive outcomes for both our customers and our bottom line.

• Valued as strategic thought partner, collaborating closely with designers, product managers, etc. to define product roadmaps, priorities, and design direction.

• Partnered with data analytics, sales, customer experience, marketing, and strategic finance to triangulate insights across multiple sources.

• Managed a company-wide program that scales research by empowering non-researchers to conduct research.