Partnering with major social platforms — Snapchat, Pinterest, Reddit, and Spotify — to deliver advanced ad measurement and optimization solutions for shared advertisers.

Launched and scaled four brand safety & suitability measurement products in 2024–2025, driving +XX% year-over-year growth and expanding IAS coverage across all major social environments.

Leading cross-platform initiatives to unify reporting, simplify billing, and enhance the advertiser experience through more consistent and actionable insights.

Implemented Databricks-powered internal dashboards to help teams detect incidents faster, explore data for research and storytelling, and prioritize new feature development based on measurable impact.

Collaborated closely with machine learning teams to refine and train algorithms, aligning technical performance with business and product objectives.

Oversaw the implementation of IAS Brand Safety, Viewability, and IVT measurement across major social platforms, contributing to the consolidation of IAS’s social product suite.

Work on product roadmap

Managing annotation teams (for machine learning / computer vision)

Writing of user stories and technical specifications

Agile workshops animation

Testing

Work on data analysis thanks to google analytics

Benchmark on advertising ecosystem

Following data projects

Writing specifications and guidelines

Management of data quality management teams

Creation of a design system

Creation of mock-ups UI / UX (figma)

Creation of prototypes (figma)

Animation of ideation workshops : 6 to 1, crazy 8

Production of graphic elements to enhance Context brand

Brand design & development

Creation of "Reach Media Report" our monthly report of what was posted as videos on the web : https://medium.com/context-insights/reach-media-report-for-july-2021-a0d6f1bed361

Animation of agile workshops : Sprint planning, Retro planning etc..

Product benchmarking

Delivery et QA + tests

Writing and sizing user stories with developers

Internal and evangelization of the product inside Malt

Creation of mock-ups

Managing a project to implement a headless CMS for marketing teams