# Mari Feldberg

> Head of Product Design & Brand @ Eaze

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/marifeldberg

marifeldberg.com   ---   UX/UI designer  dedicated to improving eCommerce and Visual Design. Incorporating user research, interactive & animated prototypes, wireframes, user flows, and hi fidelity mockups,  I enjoy creating clean and intuitive products. Check me out  at marifeldberg.com ---

## Work Experience
### Director of Product Design and Director of Brand @ Eaze
Jan 2023 – Present

### Director Of Design @ Eaze
Jan 2021 – Jan 2023

### Head of Product Design @ Eaze
Jan 2020 – Jan 2021 | San Francisco Bay Area

### Advisor, Product Design & Brand @ Feed
Jan 2022 – Present | San Francisco Bay Area

### Head of Product Design @ dote
Jan 2019 – Jan 2020 | San Francisco Bay Area
Running end to end product design for an innovative, LightSpeed-backed startup merging social & eCommerce for GenZ

### Founder / Owner @ Big Sur Dry Goods
Jan 2019 – Jan 2019 | Big Sur, California, United States
Created, opened, and operated a unique pop-up retail experience in Big Sur: a plastic-free pharmacy that carried / showcased only women-owned brands. Located right off Hwy 1 in Big Sur, CA (in one of the most highly trafficked areas on the coastline) this summer pop-up offered female-owned companies a new opportunity to advertise OOH and off Instagram, while promoting a plastic-free, sustainable lifestyle. 

In 21 days from concept to opening our doors…
-Built brand, Social channels, and SEO 
-Sourced all products 
-Designed & remodeled interiors of the shop
-Built Website and Creative

### Senior Product Designer @ Startup, Stealth Mode
Jan 2018 – Jan 2019 | NYC/SF
Consultant

Senior Product Designer for early-stage startup currently in stealth-mode:
User Research,
Experience and Journey Mapping, 
Product/Design innovation sprints
UX architecture
Ui and Design systems

### User Experience Designer @ Walmart eCommerce
Jan 2017 – Jan 2018 | San Francisco Bay Area
Online Grocery--Working to re-imagine the the Online Grocery experience from end-to-end, solving complex problems at scale that must juggle in-store shopping, associate-experience, as well as our customer-experience, all with an eye towards creating delight

### Ecommerce UX/UI Designer @ Velu
Jan 2017 – Jan 2017 | Greater San Diego Area
Velufur.com
Design Lead
UX/UI Design for Ecommerce platform of a new apparel start-up Velu.
Led a full re-design of the online store  to increase conversions, optimize usability, and SEO
Key Improvements include
-Home Page re-design with video and CTA buttons in every block
-Information architecture and Navigation/Menu
-Simplified visual design for Marketing Materials
-Colloquial copy on buttons and pages
-addition of separate product pages
-simplification of payment forms/flow
-redesign of product pages to highlight "how the product works"
-Addition of Sitemap for SEO
-Marketing: Addition of separate page explaining its "made in America" short supply chain

### UX Design Consultant @ Comrade
Jan 2017 – Jan 2017 | San Francisco Bay Area
Consulting on proprietary in-house software.

### UX and Service Design Lead @ Loma Vista Inn
Jan 2015 – Jan 2017 | Big Sur, CA
Creating an innovative user experience for Loma Vista Gardens-- a unique property on the west side of Hwy 1. Lead on remodeling spaces for new development (commerce) on the property, Brand creation, Service Design/UX, and interior design. 

Projects included
-New Master Plan for Loma Vista Property (including hostel, tea-lounge, learning garden, concert space, etc)
-Brand Design, Strategy,  and store/service design for on-site dispensary (Big Sur Apothecary)

### Fabricator/Artist: The Lost Tea Party @ MUTOID WASTE CO LIMITED
Jan 2014 – Jan 2014 | Black Rock City NV & Petaluma CA
Fabricator/Artist/Builder for the Burning Man Honorarium Project "The Lost Tea Party" for Burning Man 2014.
Welding, Pipe Bending, Upholstery, etc.
This art-car has since made appearances at DoLab's Lightning in a Bottle, Joshua Tree Music Festival, EDC Las Vegas, and many others.

### Experience Designer @ fact0ry
Jan 2013 – Jan 2014 | San Francisco Bay Area

### Nest Builder @ Big Sur Spirit Garden
Jan 2011 – Jan 2011 | Big Sur California
Fabricated human scale "nests" or artistic treehouses with Artist Jayson Fann.


## Education
### UX/UI Design Immersive
General Assembly
Jan 2017 – Jan 2017

### Bachelor of Architecture (BArch) in Sustainable Design
University of California, Berkeley
Jan 2012 – Jan 2016

### High School Diploma
The Putney School
Jan 2010 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/mari-feldberg
- Portfolio: https://marifeldberg.com

---
Source: https://flows.cv/marifeldberg
JSON Resume: https://flows.cv/marifeldberg/resume.json
Last updated: 2026-03-25