• Conduct design experiments with the Growth team to increase landing page conversions and click-through rates through iterative A/B testing and UX enhancements.

• Lead rebranding efforts and marketing collateral updates, ensuring brand consistency and effective communication across digital and print channels.

• Enhance user engagement on key web pages by refining usability, navigation, and visual design to optimize overall experience and functionality.

• Partner with cross-functional teams and stakeholders to gather insights, align on project goals, and communicate design decisions effectively.

• Led discovery and UX design for a new platform to streamline onboarding and brand management for creative teams.

• Conducted research, user journey mapping, and prototyping to transform workflows into a scalable digital product.

Mentored new designers in client onboarding and career growth. Additionally, I promoted team-building initiatives to foster a collaborative and creative work environment.

Worked both in-house and as a fully integrated designer within companies like Twitter, Airbnb, and Walmart, delivering high-impact design solutions.