# Marilia Poggiali > Design @ Netradyne | Brand, Growth & User Experience Location: San Francisco, California, United States Profile: https://flows.cv/marilia Olá! My journey began with a foundation in Visual Arts and Design, evolving into a career where I blend creativity and strategy to elevate products, experiences, and brand identities. I've worked independently and as part of cross-functional teams in Brazil and the US, successfully managing projects, fostering client relationships, and solving complex design challenges. Specialties: Visual Design, Product Design, User Experience, User Interface, Strategy, Growth Marketing, Branding, Communication, User Journeys, User Flows, Usability Testing, Competitive Analysis, Wireframing, Prototyping, and more. Tools: Figma, FigJam, Miro, Photoshop, Illustrator, After Effects, InDesign, Notion, Dovetail, Maze, Slack, Asana, Clickup, Netlify, AI, Google Workspace, Microsoft 365, and more. ## Work Experience ### Design Lead @ Netradyne Jan 2026 – Present | San Francisco Bay Area ### Designer - Brand / Growth / UX @ Rhombus Jan 2023 – Jan 2026 | Sacramento, California, United States • Conduct design experiments with the Growth team to increase landing page conversions and click-through rates through iterative A/B testing and UX enhancements. • Lead rebranding efforts and marketing collateral updates, ensuring brand consistency and effective communication across digital and print channels. • Enhance user engagement on key web pages by refining usability, navigation, and visual design to optimize overall experience and functionality. • Partner with cross-functional teams and stakeholders to gather insights, align on project goals, and communicate design decisions effectively. ### Product Designer @ Designerds Jan 2023 – Jan 2023 | San Francisco, California, United States • Led discovery and UX design for a new platform to streamline onboarding and brand management for creative teams. • Conducted research, user journey mapping, and prototyping to transform workflows into a scalable digital product. ### Senior Visual Designer @ Designerds Jan 2022 – Jan 2023 | San Francisco Bay Area Mentored new designers in client onboarding and career growth. Additionally, I promoted team-building initiatives to foster a collaborative and creative work environment. ### Visual Designer @ Designerds Jan 2020 – Jan 2022 | San Francisco Bay Area Worked both in-house and as a fully integrated designer within companies like Twitter, Airbnb, and Walmart, delivering high-impact design solutions. ### Founder and Designer @ Jogojoy Games Jan 2017 – Jan 2023 | San Francisco Bay Area • Designed, manufactured, and sold wooden toys and card games in craft fairs and 20+ retail stores, including SFMOMA, De Young and Legion of Honor Museums. • Self-taught business development, retail strategy, wholesale, and sales, successfully expanding market reach. • Launched and managed a Kickstarter campaign for “San Francisco Vs Fog”, funding production and distribution. • Led branding, packaging, digital marketing, and social media to build an engaged customer base. ### Visual Designer @ Unknown Jan 2012 – Jan 2020 | San Francisco Bay Area • Led projects from concept to execution, accessing business needs and providing intuitive visual experiences. • Helped scaling small businesses like Messy Play Kits and Bhoga to retail brands in 20+ states and countries through multi-channel campaigns, including branding, packaging, print, and digital assets. • Created illustrations and design solutions for clients like Dropbox, IXL, Education.com, and Lean Startup Co. • Directed product and lifestyle photoshoots to enhance brand storytelling and marketing effectiveness. ### Production Assistant @ Yellow Owl Workshop Jan 2016 – Jan 2017 | San Francisco Bay Area ### Graphic designer and illustrator. @ Secretaria de Estado de Saúde de Minas Gerais Jan 2009 – Jan 2011 • Designed marketing campaigns and internal communication materials for the Health Department of Minas Gerais. • Developed digital and print assets to support government health initiatives, ensuring accessibility and clarity in all design work for diverse audiences. ### Illustrator and Animator @ Pólen Filmes Jan 2010 – Jan 2011 Planning, illustrating and animating 2D sequences for Vila Colore Project. ## Education ### Bachelor of Visual Arts in Animation. Universidade Federal de Minas Gerais ### Exchange Student. February 2008 - July 2008. in Animation Bezalel Academy of Art and Design ### Bachelor's degree in Graphic Design Universidade do Estado de Minas Gerais ## Contact & Social - LinkedIn: https://linkedin.com/in/marilia-poggiali - Portfolio: https://Portfolio_available_upon_request. --- Source: https://flows.cv/marilia JSON Resume: https://flows.cv/marilia/resume.json Last updated: 2026-04-13