Worked as the solo designer along with the Creative Director, Product team, and Engineers. Reimagined the social media content creation experience within the Ripl app for multiple platforms.
•Designed the experience for iOS, Android, and web app
•Actively participated in brainstorming sessions on scope and priorities for Engineering workstreams
•Mentored other designers
•Identified and validated user pain points to design authentic solutions
•Created specifications for UI mockups to ensure accurate dev implementation
•Conducted in-person interviews with potential customers for research and product direction
•Conducted unmoderated user research studies via Userlytics and presented insights to my team
•Created graphic assets to compliment our logo and existing brand elements for marketing and advertising
•Contributed to UI and blog post copywriting that represents a casual, friendly tone to customers
•Interviewed potential candidates for hiring, both independently and in groups
•Created Ripl templates using custom graphics and typography for merchandising
