• Led the end-to-end design of 30+ platform features, from ideation and wireframing to QA and post-launch iteration, delivering high-quality, user-centric solutions.

• Boosted engagement through strategic redesigns, with one product page increasing views by 220% and another by 670%.

• Developed and implemented a scalable in-house design system, improving consistency and streamlining collaboration with developers and QA.

• Authored a usability guide to define design principles and best practices, supporting scalable development and enhancing the user experience.

• Designed a mobile-responsive version of a key platform feature, improving accessibility and workflows for on-the-go users.

• Partnered daily with product managers and stakeholders to align design with business goals and user needs, solving complex UX challenges.

• Created branded digital content and product photography to support marketing launches

• Used Figma to design layouts and visuals aligned with business goals and seasonal campaigns

• Developed a content calendar and optimized performance using Instagram analytics and SEO best practices

• Applied color theory and layout principles to ensure cohesive, visually compelling social posts

• Contributed to brand storytelling and digital engagement through photography, design, and copy

This freelance project helped me build design maturity and strengthen my eye for visual balance, consistency, and storytelling. These are skills I continue to apply in my UX work.

• Contributed to the concept and design of a Group Trip feature for a travel app, allowing users to plan collaboratively based on shared preferences

• Created detailed user flows and high-level user stories to improve navigation and highlight key user pain points

• Conducted competitive research to identify gaps in existing travel apps and define differentiating features

• Facilitated brainstorming sessions and collaborated with product managers to clarify requirements and define priorities

• Guided UI handoff by outlining clear design intent and working with the team to ensure consistency and usability

• Improved website user experience by redesigning content and layout to enhance readability and information clarity

• Increased site traffic by 296% by improving navigation and restructuring content

• Reduced bounce rate by 41% (from 55.8% to 32.8%) through more intuitive user flows and layout refinements

• Extended average session duration by 42% (from 4:37 to 6:35), contributing to stronger user engagement and retention

• Used Google Analytics to monitor user behavior and inform iterative UX improvements