Currently, leading design across QuickBooks Lending suite of products across the end-to-end user journey of discovery, shopping for loans, decision-making, loan application process, first-time-use, active product usage and repeat borrowing.

Spearheaded the design and creative strategy for transitioning QuickBooks Money from a mobile-only-island to a fully integrated cross-platform web application, establishing it as a subscription-free entry point to the larger QuickBooks ecosystem.

Achieved a 65% onboarding completion rate, 3x activation rates, and increased early lifecycle retention by ~25% within one year post-launch, surpassing quarterly targets.

Defined and pioneered the 'reusable app' framework for seamless, subscription-free user acquisition across various use cases, like payments, banking and taxes. Delivered a deliberate, cohesive, and elegant design for the end-to-end system-wide integration of the organization's front-door strategy.

Led the design for user onboarding and instant deposit experiences for the launch of Quickbooks Checking, Intuit's business bank account, in mid-2020.

Onboarding:

Spearheaded the user-onboarding design within a 3-month timeline, achieving a 25% improvement over benchmarks, a 60% reduction in completion time, and a 53% initial user conversion rate. This design still remains 80-90% intact (as of mid-2024) and a crucial gateway into the org's product suite.

Instant deposit:

Launched instant-deposit (fee-free) payment channels, capturing ~45% of charge volume at launch and a 60% first-time user conversion (as of Dec 2020). Following the success of this, led growth experiments, achieving a 79% lift on mobile and a 63% lift on web– converting these experiments into permanent features and income channels for the business, that are still going strong (as of mid-2024).

Honored to be included in ADPList100 List of Most Influential Mentors, 2024. Earned the "Community Champion" rank as rated by mentee reviews and contributions.

Shoutout to the 52% of mentees who repeated our sessions, and 63% of total sessions were repeated more than 3 times. Also, thanks to my own mentors who've shown me what 'leading by uplifting' should be like.

https://adplist.org/adplist100/2024

Role: providing critique and coaching towards design careers and the craft of interface design.

Navigating design school? Switching careers? Feedback on design portfolio or resumes? Looking to level up your design craft? Trying to navigate the tech industry? Or just want to nerd out on design?

Subject: Major Design Studio, Data Visualization, Creative Computing, JavaScript

Worked with the main faculty and assisted students with their projects and queries. Helped students on an individual basis in understanding how they can bridge problem-solving and creative-coding. Also, taught JavaScript concepts and worked with various JS libraries, for functionality as well as making art with code.

Was instrumental in helping some of the students complete their modules well before time, get their projects functional and also guided them towards alternate, faster ways to resolve any issues.